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Campbell PR Blog

• December 07, 2011
• 10:34

  We love it when our clients call ...

   » ‎ Campbell PR Blog

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  We love it when our clients call us because they've sold out of products. Nice problem to have, right? Especially in this economy! While we are probably best known as a firm for serving some of the bigger companies in Bend, we also take great pride in helping out the smaller businesses. Angelina Organic Skincare is a definite fav, and she just called to say they're working overtime to make

  
  

  
• November 04, 2011
• 4:10

  The Social Media Megaphone

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  If you’re a woman walking around the streets of 2011, you’ve probably got an opinion about beauty and the media—you might love the catwalk and don’t care about the measurements of the models. Or the sight of one more scantily clad woman bouncing across an ad might make your lip curl. Either way, you can shout your opinions directly into the ear of the Mad Men through social media. And I just

  
  

  
• October 20, 2011
• 8:51

  Unplug, Turn Off and Tune Out

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  It’s satisfying when you get an instantaneous response from a work email via BlackBerry or iPhone, but if it’s 10 at night, you might ask yourself, does your colleague ever sleep? Or read a book/sit in the park/do nothing? Then again, why are you sending a work email at 10 at night? Business tasks have an insidious way of creeping into every waking moment. Beep-boop: there’s something you need

  
  

  
• August 24, 2011
• 10:56

  PR Professionals Should Think Like Immigrants, Too

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  When I was a kid, I was taught that people must work to earn their living—doesn’t matter if the job feels “beneath you” or involves manual labor. Working rather than hanging out in your backyard waiting for opportunity to find you, was honorable. It’s a philosophy I’ve seen reflected in immigrant families and first generation Americans. So Glenn Llopis’ blog post in Forbes last week, “How to

  
  

  
• August 03, 2011
• 16:57

  Oyster Races Gain TV Exposure with Zany Stunts!

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  One of Campbell Consulting’s newest clients, Merrell Oyster Adventures Races, has given us a fun, rollercoaster of events this summer! On June 25, The Merrell Oyster Racing Series introduced the Oyster Off Road Adventure Race to Bend. This one-of-a-kind, mountain town race combined pure athleticism with thought-provoking strategy, requiring each team of 2-4 to run, bike, paddle, climb and

  
  

  
• May 10, 2011
• 14:48

  “Brand Journalism” – A Misleading Name for a Great Trend

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  “Brand journalism.” Doesn’t this term sound like doublespeak? And worse still, combining these terms dilutes the concept of “journalism.” We all know journalism is the profession of writing for news sources, but good journalism strives to not only report the facts correctly, but also to investigate, give context and strive for an unbiased view of both sides of an issue.Call me old fashioned,

  
  

  
• May 09, 2011
• 14:47

  Merrell Oyster Adventure Races Teams with Campbell Consulting

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  From the Beard and Moustache National Championship to Bend WinterFest, if there’s a fun, zany event being held in Bend, Campbell Consulting Group wants to be ahead of the race—that’s why Campbell is pleased to announce it will be the public relations agency for the Merrell Oyster Adventures Races, to be held in Bend, Portland and Seattle this summer. The Merrell Oyster Racing Series is

  
  

  
• May 03, 2011
• 14:32

  Cycle Pub to Self-Serve Taps: Walking the Line Between Awesome and Gimmicky

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  More than any other alcoholic beverage – perhaps more than any beverage, in general – beer seems to inspire people to have fun. Not just the kind of fun where you fall off the back of your pick up truck laughing before the game. I’m talking about quirky, inspired ideas from the people who make the beer. For instance, take a recent stroke of Easter inspiration at the 21st Amendment Brewery Pub:

  
  

  
• April 07, 2011
• 9:22

  What PR can learn from the most influential tweeters

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  When you’re tweeting for a client, sometimes the way you tweet is just as important as what you’re tweeting. Recently I was asked to craft a set of tweets for one of our clients – a colleague was running into a mental wall: the tweets needed to be fun and hip, a little irreverent but also savvy. But the subject matter was technical in nature—nothing that screamed “we’re having a ball over here

  
  

  
• April 05, 2011
• 19:17

  Happy Girls Race is Getting Some Big Attention

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  So far, the Happy Girls Half Marathon and 5K Run is getting some great press and there's a real buzz around Bend about this upcoming event - already, almost 550 people have registered! It's also been covered on OregonLive and in the Bend Bulletin. So now, Campbell Consulting is helping Lay It Out Events get the word out regionally that Happy Girls is the perfect (and healthy) excuse to come visit

  
  

  
• March 08, 2011
• 13:36

  Sagebrush – Did You Say Street Fare, Scavenger Hunt, Private Dinner?!

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  You might have heard the buzz about Sagebrush: “There’s going to be a scavenger hunt—I think they call it a Scramble.” — “It’s a huge community fundraiser.” — “I can’t believe a Sagebrush chef is cooking us a private dinner!”Sagebrush is going to be better than ever this year—and involve the entire community in new ways like never before. This week-long series of events will benefit more than 100

  
  

  
• March 04, 2011
• 13:17

  Monk's Blood is Here! 21st Amendment's Belgian Ale

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  Fans can start lining up in the supermarket and pub—21st Amendment Brewery’s Monk’s Blood is finally here! There’s been a flurry of buzz about this Belgian-style dark ale brewed with cinnamon, vanilla, oak chips and dried figs. Initially released in December of 2009, Monk’s Blood is the first installment in 21st Amendment’s Insurrection Series, a limited edition, once-in-a-while, four-pack

  
  

  
• March 03, 2011
• 12:41

  What’s the best part of TED? Oh yeah, it’s BIL

   » ‎ Campbell PR Blog

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  As we all know, TED is in full swing down in Long Beach—the glossiest, bling-iest, intellectual conference around. With a price tag of $6,000, it’s an elites-only event. Sure, TED now posts a sample of talks on their website—which are well with a watch—but I think it's more fun to explore BIL. BIL, the unconference. A free, self-organizing, emergent arts, science, society and technology

  
  

  
• February 25, 2011
• 13:54

  Bend WinterFest a Bright Spot in Bend, Oregon's Cold Season

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  It's been kind of a let down this week, with Bend, Oregon's 2011 OnPoint Bend WinterFest coming to a close last Sunday. The weekend was jam-packed with activities for visitors of all ages. We especially had fun checking out all the great vendors (Ida's cupcakes were divine) and visiting with some of the animals (a miniature donkey tried to steal my handbag), but the real highlights were

  
  

  
• February 09, 2011
• 9:34

  Bitter American: Brave the Feb Chill and Drink One on the Porch

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  If you don’t think session beers are a good choice for February, you haven’t tried 21st Amendment Brewery's Bitter American yet. Right now in Portland, the sun is valiantly shining on my balcony porch, and it seems like a great time to crack open a can. This is my first experience drinking a craft beer in a can (I sort of skipped that whole chugging Bud Light as a teenager phase, and went

  
  

  
• February 04, 2011
• 10:17

  Savvy New Beer Mag Embraces Cutting-Edge App

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  Last night I attended the launch party of a new magazine created by an old hand in the world of beer media – Megan Flynn. The woman behind Beer Northwest has expanded to include the entire West Coast with Beer West Magazine. The new magazine might have been the reason we were all at this launch party, but a new app was center stage: Beer West is the first magazine to partner with

  
  

  
• February 03, 2011
• 10:53

  Strong Beer Month: Are You Experienced?

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  The cats at 21st Amendment Brewery and Magnolia Gastropub and Brewery are experienced, baby. Hey, it may not be the Summer of Love (okay, so it’s February) but these breweries know the 9th annual Strong Beer Month is going to warm you blood, raise your spirits and improve your conversational prowess. Both pubs continue the month-long tradition of offering 12 beers, six at each brewery, that are

  
  

  
• January 26, 2011
• 11:23

  One Day Only at Deschutes Brewery’s Bend and Portland Pubs!

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  Limited edition beer “Giraffe on Ice Skates” to celebrate the OnPoint Bend WinterFest on January 29, 2011 No, “Giraffe on Ice Skates” isn’t the title to a Dr. Suess book; it’s a bit of hopped-up shenanigans from Deschutes Brewery. Saturday, January 29 at the Deschutes pubs in both Bend and Portland is Bend WinterFest day. Purchase a pint of Giraffe on Ice Skates (a special beer brewed up just

  
  

  
• January 25, 2011
• 15:58

  21st Amendment Brewery’s ‘Bitter American’ A tribute to unsung, unwitting heroes everywhere

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  After a long day at work, the average American might feel a little bitter at the curveballs life threw his way—but cracking open a Bitter American will immediately improve the mood. And seeing the astronaut chimp on the can will put average troubles into perspective—let’s face it, if you’d been rocketed into space against your will, you might be a little bitter, too. Bitter American is 21st

  
  

  
• January 18, 2011
• 11:49

  Campbell Consulting Joins the World of Wikipedia

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  I can’t keep track of the number of times I get on Wikipedia each day—five times? Ten? It’s so easy to type “bedbug” or “Go! Team” and get instant info. So of course as a public relations agency—whose whole objective is to get our clients’ messages out there to the masses—Campbell Consulting is working on creating Wikipedia pages. With a background as a freelance journalist, the project found

  
  

  
• January 14, 2011
• 16:03

  Spreading the Word about Bend WinterFest – the Northwest’s Largest Winter Festival

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  Anyone who lives in Bend knows about OnPoint Bend WinterFest – with tons of snow being hauled from Mount Bachelor to construct the largest off-mountain rail jam west of the Mississippi, who could miss it? But Lay It Out Events, the mastermind behind Bend WinterFest for the past six years, wanted to turn up the volume and grow the event to more of a regional attraction, so this year they have

  
  

  
• January 07, 2011
• 8:00

  Perfect Picks for Portland

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  With the biggest football game in Oregon State history happening Monday night, I imagine it's difficult for many to think about anything else! But as always there are many exciting events happening this weekend in Portland. The RiverCity Music Festival with square dancing to workshops to some of the best Bluegrass this country has to offer has once again returned to Portland January 7, 8 & 9th.

  
  

  
• December 31, 2010
• 8:30

  A No-Pressure NYE Guide

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  Here we are, another calendar year coming to a close. I always find myself scrambling at the last moment to figure out the very *best* way to say goodbye to the previous year and welcome in the new year. I hope my research saves you the trouble; this year I have determined the 3 best approaches to having the best New Years Eve in Portland. New Year's Eve Ball, 1978 - Photo Credit: The New

  
  

  
• December 24, 2010
• 8:00

  How PDX Will Save Your Xmas

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  I made a resolution this year to keep my holiday as stress free and simple as possible. Last night my bubble of calm and collectedness was broken and I found myself trapped in traffic jams, waiting in excessively long lines and running home as fast as I could to escape the last minute holiday crowds. The holidays tend to be a time of stress for many of us trying to make the perfect meal or buy

  
  

  
• December 10, 2010
• 9:00

  Portland Holiday Cheer - Not to Miss Events this Weekend

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  Another wet December weekend is upon us, but as usual, you have your pick of indoor and outdoor events to help you keep your mind off the rain! Friday night local eco fashion designers and animal/environmental activists are teaming up to bring us the Wild Couture Fashion Show + Party to Benefit Elephant Ivory Project. Boothstar on Davis will be hosting the event complete with fashion show,

  
  

  
• December 03, 2010
• 8:00

  Short & Sweet - PDX Picks for 1st Weekend of December

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  Have you emerged from your turkey comas yet? Survived the holiday opener? Gearing up for round 2? While most people in Portland will be glued to their televisions sets Saturday for the OU/OSU "civil war" game, there will be a few options for those of us who aren't big football fans. Confident that Pioneer Place is probably the most secure spot in Portland, check out the Holiday Ale Festival.

  
  

  
• November 19, 2010
• 8:00

  Portland Events Worth Braving the Weather

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  If you live in Portland and have left your house in the last 48 hours it's likely that you were drenched! It's coming down in buckets with temperatures dropping day-to-day and even talk of *gasp* snow is sneaking into our conversations! But those of us who have a few Portland winters under our belts know that while the weather may make us want to put on our pj pants, curl up on the couch, watch

  
  

  
• November 12, 2010
• 8:00

  Holiday Preparation, Event Edition

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  All week long people have been asking me, "So, are you ready for Thanksgiving?" and my answer has been a no with a tinge of panic. This will be the first time since my husband and I moved to Portland that we will be hosting a holiday dinner gathering. We are not new to having large meals in our home - our house was a regular holiday destination for many of our friends in New York for many years -

  
  

  
• November 05, 2010
• 10:00

  Music, Art & Cocktails: The Art of a Low-Key Portland Weekend

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  Portland is taking a bit of a breather after a wild Halloween weekend and the excitement of local and national elections. But don't fret, there is still plenty to do in Bridgetown this weekend! The 4th Annual Siren National Women's Music and Art Festival is taking place in our fair city this weekend. Siren Nation's mission is to inspire and empower women of all ages to create their own art and

  
  

  
• October 28, 2010
• 7:59

  PDX Art Community's Last Hurrah Before Winter - Last Thursday

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  When a friend visits Portland for the first time there are a few things that immediately come to mind to show him/her a true Bridgetown experience. Lunch at one of the many gourmet foods carts (specifically Viking Soul Food's lefse), a visit to one of the many craft breweries in town (Amnesia is a favorite - they have such an amazing patio) and a trip up to Forest Park to explore the arboretum,

  
  

  
• October 21, 2010
• 18:07

  How to Get Ready for Halloween, Portland Style

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  Portlanders love to celebrate anything and everything Halloween and this weekend marks the start of the madness. I thought about reviewing all of the haunted houses and corn mazes in the Portland Metro area, but realized that while everyone loves Halloween, not everyone likes to be scared. Instead I am going to help you get your costume together and recommend 2 events where you can unveil your

  
  

  
• 7:59

  Hiring A Blogger - Worst Practices

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  Back in May of this year, the global PR firm, Mission, engaged a British life-style blogger, Muireann Carey-Campbell, to participate in a half marathon to bring some buzz to their client Nokia's Outdoor Series. Muireann was to blog about her journey preparing for the marathon and was told she would be training with and interviewing Olympic athletes. She was also to receive sports kits, a Nokia

  
  

  
• October 18, 2010
• 7:59

  Just Another Weekend in Bridgetown

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  As usual, Portland has plenty in store for those of us looking to eat, drink and be merry. Here is my equation for the perfect mid-October Portland weekend. Portland's Freak Bike Fall returns for its 3rd year celebrating all things bizarre in the biking world. Start off Friday night at Irving Park for celebration's main event, the Alley Cat Race. Freak bikes of all shapes and sizes will race

  
  

  
• October 14, 2010
• 13:01

  Great hit for North Rim in Luxury Homes Quarterly!

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  With the Cascade Mountains on the horizon and the Deschutes River Canyon below, North Rim is situated among some of the most sublime scenery in the Northwest. The six-year-old development features a series of winding pathways, integrated parks and recreation area, towering mature trees, ensuring its residences take full advantage of the surrounding natural beauty. Just minutes from Bend,

  
  

  
• October 08, 2010
• 7:59

  PDX Wordstock 2010

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  When I lived in New York City I spent many an evening on the top floor of the Union Square Barnes & Noble waiting patiently to hear a favorite author speak with a pile of his or her books under my seat crying out to be signed. There was something really special about meeting the writer behind my new favorite novel or hearing the inspiration behind a story that had a lasting impression on me. 

  
  

  
• October 01, 2010
• 7:59

  PDX Weekend Events

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  Is this going to be the last weekend of warm summer weather that we are going to see in Portland? I'm going to assume it is and make sure to take full advantage of it! The city is hopping with all kinds of things to do, but here are my best picks for the weekend: My husband & friends finishing the Corn Maize Sauvie Island is always beautiful, but there is something about the beginning of fall

  
  

  
• September 24, 2010
• 7:59

  Netflix Off to a Rough Start in Canada

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  Netflix traveled to Toronto last Wednesday to announce their launch of video streaming services to the Canadian public. Problem was they also paid "extras"  to speak to media as if they were random people from the street - mothers, tech-geeks, students, etc. News of the ploy leaked through Twitter and now Netflix has some serious mending to do on their image.  The VP of Corporate Communications

  
  

  
• September 17, 2010
• 17:10

  5th Annual PDX Pirate Fest - Not for the Lily-Livered!

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  2007 Photo by Hova Najarian Grab your eye patch, peg leg and your mateys and make your way to Cathedral Park in St. Johns this Saturday and Sunday for the 5th Annual Portland Pirate Festival.  Music, dancing, performance, markets and food stalls will take over Cathedral Park and turn it into a bustling dock-side village. The festival is filled with family activities including games, contests

  
  

  
• 7:59

  YouTube's Booming Business: Display Ads

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  You never know what you're going to get when you click on a link to YouTube. It could be a cat spinning around on a ceiling fan, last night's big reality TV moment or a brilliant ad campaign. Recently my friend, and fellow Campbell Consulting colleague, Adrianne, shared the following link to a hilariously clever ad that uses YouTube brilliantly: Anthony Ha from MediaBeat points out that this

  
  

  
• September 01, 2010
• 16:38

  Celebrate your Labor Day with Little Woody!

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  There have been many beer festivals in Oregon this summer, but if you only go to one - or just one more - make it The Little Woody in Bend, Oregon this Labor Day weekend.  The Little Woody is a celebration of Pacific Northwest craft beers and their brewers. The beers showcased in The Little Woody embrace ancient beer brewing techniques that have been adapted by American craft brewers; featuring

  
  

  
• August 30, 2010
• 9:43

  Why Twitter is Worth Your Time

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  As someone who has always embraced social media, I found myself avoiding Twitter until very recently. My husband, a chef at Vino Paradiso in Portland's Pearl District, had always avoided social media sites until about 4 months ago when he announced that he had created a Twitter account. Shocked, I asked why, and he was quick to respond that it was solely for the purpose of work. So of course I,

  
  

  
• 9:38

  Why Twitter is Worth Your Time

   » ‎ Campbell PR Blog

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  As someone who has always embraced social media, I found myself avoiding Twitter until very recently. My husband, a chef at Vino Paradiso in Portland's Pearl District, had always avoided social media sites until about 4 months ago when he announced that he had created a Twitter account. Shocked, I asked why, and he was quick to respond that it was solely for the purpose of work. So of course I,

  
  

  
• August 23, 2010
• 7:59

  Are Women Better at Building Brands With Social Media?

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  Research shows different people use social media differently depending on their race and gender. But there is a growing amount of evidence that suggests that women -- and I realize this plays into a total stereotype here -- are better at the personality, connecting and building relationships that are what social media is all about. A viral video from social media personality iJustine. From a

  
  

  
• August 18, 2010
• 12:13

  Spoof: Twitter movie trailer

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  Maybe you've seen the trailer for the new movie, "The Social Network," about the founding of Facebook. Well here's one about Twitter from the comedy team Rated Awesome:

  
  

  
• August 16, 2010
• 7:59

  Biggest brands on Facebook, Twitter and Foursquare

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  Ever wonder which brands have the biggest social media following? Is it Starbucks? Zappos? Does Ashton Kutcher count as a brand? Well now you can find out. This site has created a directory of official corporate social media pages on Twitter, Facebook and even the hot new location-based social network, Foursquare. It's a big garish to look at, but offers a quick guide to who "gets it" with

  
  

  
• August 12, 2010
• 18:01

  PDX Summertime Events this Weekend

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  I had so much fun covering a variety of events last week that I'm going to do the same this week! Rose City Rollers Hometown ThrowdownWheels of Justice vs. Rat City, Bay Area & Gotham GirlsHanger at Oaks ParkAugust 13, 14 and 15 Three days and six matches will make for an action packed weekend of skating madness. The popularity of roller derby continues to grow across the United States with

  
  

  
• 0:49

  Business cards... that you plug into your computer?

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  Apparently USB business cards are all the rage for engineers and other techy-types who need to advertise their geek cred. But I hadn't see one until this spring, when I was handed this by a representative of Northwest Cherries at the International Association of Culinary Professionals convention in Portland: I have to admit it - I didn't know what it was. I thought it was some sort of thing

  
  

  
• August 09, 2010
• 7:59

  Case Study: Cuppa Yo and Facebook

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  A client asked how the humble froyo shop in Bend known as Cuppa Yo got such a strong +2400 following on Facebook. I wrote this about how the owners did it, and how they use Facebook now. How did Cuppa Yo get so many Facebook fans? Short answer: Cuppa Yo is popular on Facebook because it is popular in real life. Everyone loves frozen yogurt, and Cuppa Yo is in a great location with a great

  
  

  
• August 08, 2010
• 12:21

  MMI Calendar

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  Who originally set up the MMI calendar? Adrianne and Teresa need to be invited so they can know who is on MMI. FYI - the MMI calendar is a google calendar that we can all set up "events" on to say when a person is using MMI, or to schedule a time to use it in the future. This is to prevent one person logging in and accidentally kicking someone off. Thanks! -Jenny

  
  

  
• August 05, 2010
• 18:16

  Music, Food & Movement - Take Your Pick this Weekend in Portland

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  A colleague pointed out that I have only been covering 1 Portland event per week and I realized - how fair is that? So this week I am going to expand and cover a variety of Portland happenings! TunesPickathonFriday, August 6 - Sunday, August 8, 2010 Okay, so it's not technically Portland, but Boring, Oregon isn't far to travel to hear 35 awesome Indie Rock bands on 5 stages nestled amongst

  
  

  
• July 30, 2010
• 6:59

  Rock Out to Portland's Best Bands

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  PDX Pop Now!, a DIY grass roots music festival, returns to Portland for its 7th consecutive year. The event is dedicated to celebrating, promoting and enhancing Portland's local music community. The festival is free and all-ages, running 3 days (July 30 - August 1) and hosting 50 of Portland's premiere bands. The event will take place at Rotture on SE 3rd Ave. Music will start after 6pm on

  
  

  
• July 23, 2010
• 7:59

  Portland Celebrates Her Bridges

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  St. Johns, Hawthorne, Morrison, Burnside - Portland's bridges are the heart of transportation and industrial art in the Rose City. This Friday, July 23, the PDX Bridge Festival will kick off 2 weeks of art, music and culture celebrating Portland's bridges. The opening event will showcase 2-D and 3-D art from over 50 different Portland artists as well as dance performances by teen dance troupe

  
  

  
• July 21, 2010
• 7:59

  Celebrate Tour de France in Style

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  What better way to enjoy the Tour de France than sampling French cuisine while watching all the action on a big screen TV? La Musette  is an excuse to celebrate delicious food and cycling-as-sport at once. They'll be serving multi-course meals inspired by the regions along this year’s tour, Friday, July 23 to Sunday, July 25 at $85 a ticket. The dinner will be held at Grochau Cellars in N.W.

  
  

  
• July 16, 2010
• 13:23

  Deschutes Loves Homebrewers

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  Deschutes Brewery has been an avid supporter of homebrewers for years, and would never do anything to jeopardize their rights. In fact, we were planning an event to celebrate homebrewing during which our brewers would brew on a home system at our pub and homebrewers would bring their beer to our pub to be discussed, tasted and critiqued. We contacted the OLCC to ensure we were not violating any

  
  

  
• July 14, 2010
• 9:33

  Best Practices for Oregon Farmers Markets

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  Doesn’t it seem strange that a basic concept like farmers selling their vegetables in an open-air market seems so special in today’s society? That is, after fifty years of consuming prepackaged, dyed orange food, literally created for men floating in space. O brave new world. Lucky for us, Oregon is a state that has always lived close to its food, its farmers and orchards, so the farmers

  
  

  
• July 13, 2010
• 18:59

  Oregon's Art & Music Campout: Emrg+n+see Music Festival

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  Dappled sunlight warms your skin as it filters through moss covered trees. Off in the distance you hear bass, heavy bass. You wander among a temporary city of tents, campers and shade structures. You pass a large nest woven of branches, sticks, stones and moss, massive statues and glass jellyfish hanging from trees as you make your way to toward the beat. The path opens up and a 50 foot

  
  

  
• July 08, 2010
• 13:43

  Car Shows and Races Make Everyone Happy

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  When a guy starts channeling Car Talk, my brain tends to turn off. If you’ve ever dated a car guy (or girl) you know what I’m talking about. Gyroscopes, thing-a-ma-gigs, what does it matter as long as my car runs? Well, there’s an event this summer that can bring together both car lovers and normal people: the classic car show. Just like that perfect date movie blends action and romance (I’m

  
  

  
• 8:59

  World Cup Finale - Where are you watching?!

   » ‎ Campbell PR Blog

  Tags:    [edit]

  If you live in Portland, you feel it - we are in the grip of World Cup Madness. It’s all anyone can talk about and it’s not just Portland that is watching the series on the edge of their couches/desk chairs/barstools, Americans are tuning in in record numbers. The World Cup has long been the most watched sporting event in the world and the U.S. is finally taking an interest too. Brad Adgate, the

  
  

  
• July 07, 2010
• 8:59

  Farmers Markets, Part 1

   » ‎ Campbell PR Blog

  Tags:    [edit]

  It’s Saturday morning, the sun is shining and at 8:30 a.m. the opening bell of the Portland State University Farmers Market rings. For many it is a weekly ritual; thermos in hand, bags shoved under the arm, they scour the stalls for farm-direct produce, meat, cheese, mushrooms, plants, flowers and baked goods. But for me and for many other Portlanders, it’s not just about buying groceries, it’s

  
  

  
• July 01, 2010
• 7:59

  Try Something New this 4th of July

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Almost every town in the U.S. has some kind of Fourth of July celebration, but let’s face it—some towns get in the spirit of the holiday more than others. If you want to try something new this year, consider taking a day trip to a neighboring village and enjoy a new activity. For instance, Baker City is celebrating the Fourth like the pioneers once did, complete with “black powder shooting.” Go

  
  

  
• June 28, 2010
• 18:48

  Don’t forget to enter the 2010 Beerku Contest

   » ‎ Campbell PR Blog

  Tags:    [edit]

  The 2010 Beerku Contest is still underway. What’s a beerku, you ask? It’s a haiku dedicated to beer. And if you write the winning beerku, you’ll win two free tickets to the Deschutes Brewery Sagebrush Classic Feast. Saturday, July 17, Eighteen world-class chefs will be coming to Bend for a night of cuisine expertly paired with Deschutes Brewery beer. Entering to win is easy, but writing a

  
  

  
• 17:54

  Sixth Annual Bend Brew Fest

   » ‎ Campbell PR Blog

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  Back by popular demand, the Bend Brew Fest celebrates Bend's bent for brews. Held at the Les Schwab Amphitheater, the festival features great food and more than fifty distinct craft beers and ciders will be available for public tasting. This is a festival where the focus is on tasting and enjoying fine craft beers. There will be live music and several booths for additional activities during the

  
  

  
• 15:40

  First Friday at Deschutes Brewery Pub

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Deschutes Brewery will be participating in First Friday with an outdoor BBQ and several special beers being served. A Deschutes Brewery employee, Sarah Cook, will be displaying her photographs during the event, and there will also be live music. WHERE: Deschutes Brewery Public House1044 NW Bond Street Bend, OR 97701 CONTACT: (541) 382-9242 WHEN: July 2, 5p.m.

  
  

  
• June 24, 2010
• 20:07

  Festival of Ruckus

   » ‎ Campbell PR Blog

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  At the new Play Outdoors store! This festival will include tricycle races, watermelon bowling and tons of prizes. Plus, meet Smokey the Bear and enter to win a $300 gift card. Tuesday, July 13 4 - 8 p.m. The new Play Outdoors Store 701 Arizona Ave., Bend www.playoutdoors.com

  
  

  
• June 22, 2010
• 20:23

  Starting off a Summer of Beer in Portland

   » ‎ Campbell PR Blog

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  In Portland, Oregon, beer festival season is upon us - and it's going to be a good one! Kicking things off is the 6th Annual North American Organic Brewers Festival in North Portland. With over 50 organic beers to try you will be sure to find a brew to your liking and maybe even some new favorites. Beers in this year's festival hail from Colorado, Utah, California, Hawaii, Washington and Oregon

  
  

  
• 15:01

  How to Survive the Pendleton Round-Up

   » ‎ Campbell PR Blog

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  Campbell likes to keep abreast of the buzz around Oregon and spread the word about the most interesting events in the state—like the 100 anniversary of the Pendleton Round-Up, Sept. 11 to 18. I hear you’re thinking about venturing east to play cowboy for a day. Do you want to look like some sunburned tourist? No way! So follow my tips to surviving the Pendleton Round-Up. Take it from me—I’ll

  
  

  
• June 19, 2010
• 7:59

  St. Charles Health System Presents Free Summer Sundays Concert Series in Les Schwab Amphitheater

   » ‎ Campbell PR Blog

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  The Bend, Oregon concert series is sponsored by Central Oregon health system focused on well-being of its community Grab three things this Sunday, and the next seven Sundays to follow: 1. warm jacket, 2. sunscreen 3. a designated driver. Actually, anywhere you go in Central Oregon you'll need a warm jacket and sunscreen. ;) While you're planning your upcoming Sundays, remember some of key

  
  

  
• June 17, 2010
• 10:11

  3rd Annual NorthWest Crossing Hullabaloo

   » ‎ Campbell PR Blog

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  Now in its third year, the NorthWest Crossing Hullabaloo has become a staple in the summer event “diet” for Central Oregonians and visitors alike. Promising fun for the whole family, the Hullabaloo goes a few steps further than the standard free street festival with great activities like these: June 25 Schedule of Events from 4 p.m. – 10 p.m.: 3:30pm Kids’ Crit, presented by Umpqua Bank

  
  

  
• June 15, 2010
• 9:19

  Win Deschutes Brewery Sagebrush Classic Tickets

   » ‎ Campbell PR Blog

  Tags:    [edit]

  The Deschutes Brewery Sagebrush Classic is considered the must-attend golf and culinary event in the Northwest. That’s because it brings 18 world-class chefs to Bend for a night of cuisine expertly paired with Deschutes Brewery beer. Add in a day of golf, a variety of wine and dancing to live music, and we’re talking about the party of the summer. And all proceeds of this fundraiser benefit 40

  
  

  
• June 14, 2010
• 15:11

  Social Media: In the hands of PR

   » ‎ Campbell PR Blog

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  We recently read an article discussing the departmental fate of social media and now have an answer to the longstanding debate; who controls social media in the office, Marketing or Public Relations? It is official, companies are giving the most budgetary and strategic control to PR. As social media expert Augie Ray writes in his article Social Media is a communications channel and not a

  
  

  
• June 11, 2010
• 9:54

  Have a Smoke, Save the Earth

   » ‎ Campbell PR Blog

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  <!--StartFragment--> Whether you love it or hate it, The Onion holds up a mirror to our culture and gives us a good reason to laugh. Last week their article on eco-friendly cigarettes announced, “Executives at Philip Morris USA this week unveiled Marlboro Earth, a new eco-friendly cigarette that gradually eliminates the causes of global warming and environmental destruction at their source.” —

  
  

  
• June 02, 2010
• 7:59

  Facebook Officialness

   » ‎ Campbell PR Blog

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  Beyond our privacy settings and advertising budgets, Facebook seems to have gained control over the "officialness" of our relationship status.   Now that everyone and their Mom has a Facebook profile, Facebook has the power to make your relationship official because everyone gets the memo. There is no need to ask, "So, what exactly are we?" in private anymore. Nope, now you can wait to know that

  
  

  
• May 06, 2010
• 7:59

  First Friday Art Walk - May 2010

   » ‎ Campbell PR Blog

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  We heart Bend! One of the biggest reasons we love Bend besides its natural beauty - the art! Be sure to attend one of the most fantastic events that bring this town to life, First Friday Art Walk. The first Friday of each month the Old Mill District and Downtown Bend come together and beam with local art, libations, and smiling faces. The Old Mill District Art Galleries will be open Friday,

  
  

  
• May 04, 2010
• 21:07

  Portland Oregon Events: May

   » ‎ Campbell PR Blog

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  Welcome to Portland, Oregon. Events are nonstop, rain or shine. As you probably know, Portland is a hoppin' town. There are literally hundreds of things to do here in May, and even more in the summer. Here is a list of some of the upcoming exciting things to do in Portland. If you know of a Portland, Oregon event that we missed, tweet at us @ccgpr! Cinco de Mayo From May 1 to May 5, 2010,

  
  

  
• May 03, 2010
• 11:00

  1st Annual Women's Brew Review to benefit the Women's Resource Center of Central Oregon

   » ‎ Campbell PR Blog

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  We love it when great events benefit worthy causes, and this one does just that. Bend is graced with two esteemed female brewers, Veronica Vega at Deschutes Brewery and Tonya Cornett of Bend Brewing Company. They will be at the helm of a unique and fun women's beer event on May 13 that will benefit the Women's Resource Center of Central Oregon. It's a great chance to meet the brewers and sample

  
  

  
• May 01, 2010
• 12:19

  Women's Resources Center of Central Oregon

   » ‎ Campbell PR Blog

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  Women's Resources Center of Central Oregon -
  
  Type:
  Causes - Fundraiser
  Date:
  Thursday, May 13, 2010
  Time:
  6:00pm - 9:00pm
  Location:
  Deschutes Brewery Mountain Room
  
  
  1st Annual Women's Brew Review to benefit the Women's Resource Center of Central Oregon
  
  Tickets: $25 and include a private tour of Deschutes Brewery, beer samples, a meet & greet with women brewmasters Veronica Vega (Deschutes Brewery) & Tonya Cornett ( Bend Brewing Company), small plate appetizers, a logo glass and gratuity.
  
  If this sounds like a great "Girls Night Out" for you and your friends, contact the Women's Resource Center for Tickets at 541-385-0750.
  
  link to [www.deschutesbrewery.com] AND [www.deschutesbrewery.com]
• April 27, 2010
• 7:59

  Scrabble PR gimmick

   » ‎ Campbell PR Blog

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  A brief word on this PR stunt from a couple weeks ago. It looks like this stunt was orchestrated by Mattel:The rules of word game Scrabble are being changed for the first time in its history to allow the use of proper nouns, games company Mattel has said. -BBCAlthough it has been widely reported that Scrabble will soon allow the use of proper nouns, it turns out that that is not true. In England

  
  

  
• April 19, 2010
• 8:08

  Nike ad with Tiger, redux

   » ‎ Campbell PR Blog

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  You probably read or heard some debate over the Nike ad that @JacqSmith posted last week. Lots of people loved it; some found it counterproductive, unpersuasive, creepy and in poor taste. I have to admit that as an ad, I wasn't really into it either. The spot was actually created by artsy brandmakers Wieden & Kennedy, an ad firm here in Portland, Oregon. WK recently got blasted by Willamette

  
  

  
• April 08, 2010
• 15:45

  Nike Golf ad: Tiger and Earl

   » ‎ Campbell PR Blog

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  Have you seen the most viewed video on YouTube today? We have. No matter what emotion this ad has evoked in you - we're sure you felt something. Nike is making you think with this unlikely introspective ad, because Tiger is back in the golf game. This ad is brilliant. Nike's message is clear in condemning Tiger's recent behavior as not a sponsor or corporation, but as a parent. The ad was

  
  

  
• April 06, 2010
• 7:59

  Public relations and April Fools' Day

   » ‎ Campbell PR Blog

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  April 1st is a chance to pick up some easy PR. It's all in fun and it's no biggie if it doesn't go over well. Google changed its name to Topeka, design firm ZURB launched a Sharpie-sharpening campaign, and a law blogger punked the New York Times. Fun and games, right? If it doesn't go over well, you just throw up your hands and say, "April Fools!" None of that usual burden of responsibility that

  
  

  
• March 30, 2010
• 7:59

  From the brilliant PR campaign archive

   » ‎ Campbell PR Blog

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  An oldie but a goodie: The Lemonade Stand That Umpqua Bank Built Umpqua Bank, an Oregon bank famous for nontraditional marketing and customer service, has created a clever summer campaign to promote its services to small businesses: it is offering children a kit and start-up capital to set up and run a lemonade stand. Dubbed “the lemonaire,” the campaign is aimed at children in the 96 cities

  
  

  
• March 25, 2010
• 7:59

  2010 Deschutes Brewery Sagebrush Classic chefs revealed!

   » ‎ Campbell PR Blog

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  So check it out -- the Deschutes Brewery Sagebrush Classic chef lineup (minus one mystery chef) has been revealed, and it has a few surprises! Along with favorites Mark Kiffin, Roberto Donna and Jackie Lau, this year's event will include Parisian chef Jean Pierre Lelievre and Seattle chef Jonathan Sundstrom plus a few other newbies. Ooh la la! Can't wait to see what they cook up. Today the

  
  

  
• March 23, 2010
• 7:59

  How to get listed on Twitter

   » ‎ Campbell PR Blog

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  We've all been twittering for some time now. My first tweet was in February of 2008, thank you, thank you very much. (Of course my first tweet, like so many new users, was "werkin" and then I didn't tweet for another 10 months.) But anyway, Twitter's not new anymore. And you've probably started to notice some things about how it works. That, for example, you're probably not reading everything

  
  

  
• March 18, 2010
• 7:59

  Signs you tweet too much.

   » ‎ Campbell PR Blog

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  We're not admitting anything... -Campbell Consulting (@ccgpr)

  
  

  
• March 16, 2010
• 7:59

  Customer Service

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I had my first human contact with the IRS today! I had registered an Oregon business corporation to channel my freelance activities through, and I needed to file for a subchapter S tax election by the end of the day, so I rode down to the Federal Building in downtown Portland. The bike ride was glorious -- beautiful sunny day, cherry blossoms, 60 degrees -- but the Federal Building is a soulless

  
  

  
• March 10, 2010
• 15:12

  Oregon Chai Slighty Sweet featured in First For Women Magazine

   » ‎ Campbell PR Blog

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  Oregon Chai Slighty Sweet featured in First For Women Magazine
• March 04, 2010
• 9:59

  Deschutes Brewery Releases New “Hop in the Dark” Cascadian Dark Ale

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Deschutes Brewery Releases New “Hop in the Dark” Cascadian Dark Ale
• February 23, 2010
• 12:27

  Do you Run Like A Mother? #RLAM

   » ‎ Campbell PR Blog

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  Do you Run Like A Mother? #RLAM
• 10:07

  Pepsi Refresh

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  Last month, Pepsi launched a truly social PR campaign. It's on every social network, it's all over the Google -- and it requires participation from the masses. The premise of the project is this: Pepsi earmarked $20 million to give away to innovative projects, submitted by anyone through its web site, www.refresheverything.com. Then everybody votes on the best ideas in open online voting.

  We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
  
  -Pepsi Refresh Project
  

  Imagine all the innovations that could get their start from this funding. Ten years down the road, a successful program to say, build a school for girls in a bad neighborhood, blossoms and names a building after Pepsi. It's a great PR campaign that will keep on giving -- in many ways.
  
  Is anyone else noticing a correlation between the mounting relevance of the social world and the tendency for major PR campaigns to be philanthropic?
  
  -Adrianne (@msfener)
• February 19, 2010
• 7:59

  Some Puccini With That Pilsner?

   » ‎ Campbell PR Blog

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  On a recent trip to the Bay Area with Jason Randles and Larry Sidor of Deschutes Brewery, I thought it might be nice to chauffeur my companions about in my twin sister’s Audi Q5. This meant that she had to retrieve her beloved car after an arduous work day at the San Francisco Opera, and thus join me for some scintillating conversation about ale. Who knew that lending her car would provide such insights into the endless possibilities of beer and opera?
  -Marie (@mariefayandre)
• February 18, 2010
• 7:59

  Marketing Firm Buzztag Launches With Buzzworthy Ideas, Global Client List

   » ‎ Campbell PR Blog

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  It's official... Buzztag is in business!

  
  
  Agency focuses on branded merch fused with new media; clients includes HP, Pepsi
  
  Bend, Oregon – Buzztag, a new international sales and marketing company, has launched to provide firms with creative methods of acquiring and connecting with new customers.
  
  "Many businesses haven't cracked the social media code," says Brenda Speirs, co-founder of Buzztag. "They either haven't taken full advantage of it or they don't understand what it could do for them. We show them that it's not so confusing -- it's just all about engaging customers and strengthening the relationship, critical to any business today. We help clients break into the social media space with a bang.”
  
  Buzztag combines cross-promotions, branded merchandise and social media to help its clients connect with new customers and build excitement around a client’s brand. The company’s official launch took place this past weekend with an online video contest, text message contests and a host of interactive activities with Bend’s WinterFest as a backdrop.
  
  Buzztag’s clients include global companies Cisco Systems, HP, Oracle, Pepsi as well as smaller businesses. Buzztag blends a unique set of services including branded merchandise development, social media and collaborative Web 2.0 tools to create innovative outreach solutions for clients.
  
  Queen Bee Brenda Speirs developed branded merchandise for global Fortune 500 companies for 10 years before she co-founded Buzztag with the goal of providing branded items that are both unique and useful as part of a comprehensive marketing program.
  
  Chief Buzzbomb Lyle Speirs co-founded the company with his wife, Brenda, after years in senior management at Wang Laboratories, Apple Computer, KPMG/ExIS, Black Diamond Consulting and Cisco Systems.
  
  About Buzztag
  
  Based in Bend, Oregon, Buzztag is an innovative sales and marketing company that provides creative, integrated outreach solutions for a variety of client companies. Buzztag utilizes social media, branded merchandise and interactive, collaborative technology, drawing on its team’s years in related fields. To find out more about the buzz Buzztag is creating, go to www.buzz-tag.com, @buzztag or find and become a fan of the company on Facebook.

  -Campbell Consulting (@ccgpr)
• 7:35

  Central Oregon Builders' Association Honors Brooks Resources Corporation

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Here's some news from our Bend, Ore. client, Brooks Resources Corporation...
  --
  
  Central Oregon Builders’ Association Names Brooks Resources Corporation Green Developer of the Year

  Bend, Oregon real estate company is honored for sustainable practices
  
  Bend, Oregon – The Central Oregon Builders’ Association (COBA) honored Brooks Resources Corporation “Green Developer of the Year” at its annual Awards of Excellence gala earlier this month. The award was based on several criteria, including community service, sustainable practices, industry recognition and involvement with COBA activities.
  
  “Sustainable practices in developing the land we’ve called home for many decades is one of the core objectives of our company,” said Romy Mortensen, vice president of sales and marketing for Brooks Resources Corporation. “From master-planning our communities based on natural features and mature trees, all the way to restoration of native landscape, we keep our delicate high desert environment in mind. We are honored to be recognized by COBA for this commitment.”
  
  Along with the development of premier neighborhoods that meet the needs of a diverse population, Brooks Resources Corporation takes special care to conserve natural surroundings around home sites and encourage positive, sustainable community growth. To continue nurturing an active relationship with Central Oregon, the corporation formed the Bend Foundation, which supports education, arts and cultural institutions, parks and other endeavors that improve the quality of life in this very special area.
  
  The annual COBA awards ceremony honors the best of the best, recognizing those members who have stood out over the previous year in COBA, in their business and in the community.
  
  About Brooks Resources Corporation

  Brooks Resources Corporation, based in Bend, Oregon, is a real estate development company that delivers quality real estate products and services in Central Oregon. With roots in the original 1916 Brooks-Scanlon lumber company that sparked a boom in Bend’s growth for the next half century, Brooks Resources is one of the oldest and most respected developers in the area. Offering a diverse choice of premier neighborhoods in Central Oregon, Brooks Resources Corporation is committed to the preservation of natural environment around home sites, positive growth of communities and an active relationship with the communities of Central Oregon.
  
  Its current developments include North Rim on Awbrey Butte, RiverWild at Mount Bachelor Village Resort, Awbrey Park, Century Washington Center, IronHorse, NorthWest Crossing (a joint venture with Tennant Family Limited Partnership) and Yarrow in Madras through a joint partnership with JELD-WEN Communities and Taylor Northwest. In addition it operates Mount Bachelor Village Resort, Botanical Developments and Brooks Resources Realty. For more information, visit www.brooksresources.com.
  
  -Campbell Consulting (@ccgpr)
  
  Photo from North Rim.
  
• February 16, 2010
• 7:59

  The Whuffie Bank

   » ‎ Campbell PR Blog

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  Recognized by TechCrunch as one of the 50 most innovative startups of 2009, The Whuffie Bank is about measuring social capital. As the internet becomes increasingly saturated with personalities and web sites, Whuffie Bank turns that capital into a currency. "In a world where reputation is wealth, only those who do good and well unto others are the richest." Use your social reputation to build credit, then donate or pay that credit to others to boost their reputations and make it easier for everyone to find insightful/helpful/trustworthy people on the web. Video here.
  
  -Adrianne (@msfener)
• February 10, 2010
• 7:59

  21st Amendment Tells Pittsburgh: CAN IT!

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Our Client, 21st Amendment Brewery located in San Francisco, CA, launches distribution to Pittsburgh, PA....
  

  SAN FRANCISCO’S 21ST AMENDMENT BREWERY TELLS PITTSBURGH: CAN IT!
  
  Pittsburgh, Penn. – Shaun O’Sullivan and Nico Freccia have family roots in Pittsburgh. Now they’re coming home and they’re bringing beer. The co-founders of San Francisco’s 21st Amendment Brewery tell Pittsburgh craft beer fans, "We Drink What We Can, We Can What We Drink." Beginning February 1, 21st Amendment beers will be available for the first time throughout Pittsburgh in cans and on draft at better bars and stores.
  
  Chief Watermelon Officer Freccia says, "My mom grew up in Pittsburgh, going to Pirates games with my grandfather. He knew beer and used to collect cans from all the great local Pittsburgh breweries." Adds Chief Hop Head O’Sullivan, "My grandfather owned a bar in Mt. Oliver called O’Sullivan’s Café and Chatter Dine. He loved being a part of the local beer scene. Pittsburgh is one of the great craft beer cities in America and we are really excited to be a part of that."
  
  Craft beer in a can? Why not? Cans keep beer fresher, they’re better for the environment, and they’re easier to take with you. 21st Amendment’s canned brews include:
  
  Brew Free! Or Die IPA, which is brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt backbone. It was just named one of the 25 top new beers of 2009 by Maxim magazine.
  
  Hell or High Watermelon Wheat, a classic American wheat beer that undergoes a traditional secondary fermentation using fresh watermelon and yielding a straw-colored, refreshing beer with a kiss of watermelon aroma and flavor. It was recently rated "#1 Beer to Drink from a Can" by Draft magazine.
  
  Monk’s Blood, 21st Amendment’s newest beer and the first beer in the brewery’s Insurrection Series, a once-in-a-while, limited release offering. It’s designed to rise up in revolt against common notions of what craft beer in a can can be. A Belgian-style Strong Dark Ale at 8.3% alcohol, the beer is brewed with cinnamon and vanilla bean and aged on dried black mission figs and oak.
  
  About 21st Amendment Brewery
  
Hey, we’re Nico & Shaun and we live for great beer. To us, the 21st Amendment means much more than just an end to Prohibition. It means the right to brew beer, the freedom to be innovative, and the obligation to have fun. When we opened the 21st Amendment Brewpub in San Francisco ten years ago in San Francisco’s South of Market neighborhood, we vowed to do things differently or not do them at all. For up to date availability, events and promotions, visit 21A’s website at www.21st-Amendment.com.

  -Campbell Consulting (@ccgpr)
• February 09, 2010
• 7:59

  #yellowfail

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Can you imagine donating $100,000 to charity and having it turn into BAD publicity?
  
  But that's exactly what happened Yellow Tail USA and their public relations team after the company donated $100K to the Humane Society in order to fund the adoption of kitties and puppies. Big mistake. The Humane Society has enemies -- American farmers and ranchers -- and they're up in arms about the Australian company's attempt to push its "tails for tails" feel-good PR campaign. People in the agriculture community are railing against the company on Twitter, tagging comments with #yellowfail and saying things like
  

  @shaunhaney: Off to buy some wine for our super bowl party. Guess which brand I won't be buying. #yellowtail
  
  and @FarmerHaley: I used to like it, but alas, no more yellow tail 4 me RT @iam_me: #sidebar: remind me 2 NEVER buy yellow tail wine ever ...
  

  And posting videos like this one and creating Facebook pages like this: [www.facebook.com] .
  
  What a nightmare. Here's my advice, though -- play some conservative defense. A survey of the internets shows that this scary public relations crisis is still contained. It's a small community that has any problem with the Humane Society. The message, "Yellow Tail donates lots of money to the Humane Society to rescue cute kitties" is much easier than the convoluted story about lobbyists and agricultural policy that the opponents are pushing. My advice would be, ignore the haters. The YouTube video has only 500 or so views. Deal with it if and only after it becomes viral -- don't help push it to the mainstream by responding.
  
  The real lesson, though, is do your research on charities in foreign markets before you decide to donate to them. Always do your research.
  -Adrianne (@msfener)@msfener
• February 02, 2010
• 19:33

  Buzztag "Buzz Blaster" at Bend Winterfest, in the Old Mill District

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Have you been eying the Mino from FLIP? If you're planning on watching the Rail Jam at Bend Winterfest 2010 - have your phone unlocked and be ready to text answers to our client, Buzztag...
  
  
  

  Bend, Oregon – Buzztag, a new, international sales and marketing company, announced today that it will celebrate its launch with fun and games, interactive media style, at Bend WinterFest from February 12-14, 2010.

  Videos submitted from across Central Oregon with the theme of “Your Favorite Winter Sports” will compete and unfold before your eyes. Logo shirts will be launched from the “Buzz Blaster.” A free milk extravaganza with one of our favorite local markets will be announced for WinterFest weekend (cookies not included). A Twitter contest is already underway with prizes to “flip” you out. It’s all in a day’s work for Buzztag.

  “We wanted to show Bend how excited we are to be launching Buzztag right now in this community,” said Brenda Speirs, Queen Bee and co-founder of Buzztag. “Having lived in Bend for ten years, we are confident that this is a great time and place to start our new company with a concept we believe in, in a community we love.”

  Buzztag’s launch at WinterFest will spotlight local companies Newport Market and Atlas Smart Homes and demonstrate how Buzztag combines cross-promotion and social media to connect with new customers and build excitement around a client’s brand. Buzztag blends a unique set of services including branded merchandise development, social media and collaborative Web 2.0 tools to create innovative outreach solutions for clients throughout the Northwest and beyond.

  Brenda Speirs has been in Bend for 10 years providing branded merchandise to global Fortune 500 companies. Brenda co-founded Buzztag with the goal of providing branded items as part of a comprehensive marketing program, that are both unique and useful. Lyle Speirs, Chief Buzzbomb, co-founded the company with his wife Brenda after years in senior management at Apple Computer, KPMG/ExIS, Black Diamond Consulting and most recently Cisco Systems, Inc. Buzztag’s clients include global companies Cisco Systems, HP, Oracle, Pepsi.

  About Buzztag

  Based in Bend, Oregon, Buzztag is an innovative sales and marketing company that provides creative, integrated outreach solutions for a variety of client companies. Buzztag utilizes social media, branded merchandise and interactive, collaborative technology, drawing on its team’s years in related fields. To find out more about the buzz Buzztag is creating, go to www.buzz-tag.com, and become a fan of the company on Facebook, Twitter and YouTube.

  -Campbell Consulting (@ccgpr)

  
• February 01, 2010
• 20:56

  TOMS | one for one

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  If you love shoes like us ladies here at Campbell Consulting, then you should procure in the most recent shoe movement: TOMS Shoes.
  
  Unlike any other set of kicks you'll own. ;)
  
  For every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. You can even choose where your pair of donated shoes go (with information on your receipt), and track the progress online.
  
  Learn more and get involved.
  -Jacq (@jacqsmith)
• January 29, 2010
• 11:06

  Deschutes Brewery Releases Its Once-A-Decade Ale: Jubel 2010

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Welcome Jubel 2010! Below is the latest from Deschutes Brewery. Enjoy the story behind the "Super Jubel" discovered by Gary Fish.
  
  --
  
  BEND, Ore. – Deschutes Brewery, the sixth largest craft brewery in the nation, announces the release of its first Reserve Series beer for the New Year and decade, Jubel 2010. Jubel 2010 is a deeply dynamic presentation of the flavors found in its festive winter seasonal, Jubelale. Available on tap around the holidays at its pubs as “Super Jubel,” February 2010 marks only the second time the Brewery has ever bottled this immortal libation. The first and only other time this special brew was bottled was to celebrate the new millennium as Jubel 2000.
  
  Jubel was discovered by accident two decades ago when a clumsy burglar didn’t realize the weight of his stolen keg of Jubelale. He dropped it outside to freeze in the season’s sub-zero temperatures - only to be discovered the next morning by Gary Fish, Deschutes Brewery owner. More than half the liquid in the keg had frozen and the remaining beer was a very cold, highly concentrated “Jubelale on steroids.” It was so good that the brewers set about recreating it, coming up with an annual “Super Jubel” that is aged in Oregon oak pinot barrels.
  
  A limited amount of Jubel 2010 will be available in 22 ounce wax-dipped bottles and on draft all over the west this February.
  
  Beer Geek Information:
  • 10% Alcohol by Volume (ABV)
  • 55 International Bittering Units (IBUs)
  • Serving Temperature: 50-55 degrees F
  • Glassware: Snifter or Goblet
  • Drink one now and cellar one to enjoy a year from now.
  
  About Deschutes Brewery
  Located in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That's why we started off in 1988, on the banks of the Deschutes River here in Bend, Oregon, by selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to push the envelope, especially if it makes someone nervous. But for us, the highest praise is a raised glass and a toast of "Bravely Done!" For more information about Deschutes Brewery and its courageously crafted beers, please visit www.DeschutesBrewery.com.
  
  Cheers!
  -Marie (@mariefayandre)
• 10:54

  Are you scared of Facebook yet?

   » ‎ Campbell PR Blog

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  Are you scared of Facebook yet?
  You may have noticed that Facebook periodically rolls out new and creepier privacy settings (which have yet to be challenged in court -- that's the caveat. Limited use copyright for all content? I'll be surprised if that holds up).
  Luckily there is a strong community of netizens and bloggers dedicated to reading the fine print every time Mark Zuckerburg makes a change.
  

  The 3 Facebook Settings Every User Should Check Now
  
  Unfortunately, most Facebook users likely opted for the recommended settings without really understanding what they were agreeing to. If you did so, you may now be surprised to find that you inadvertently gave Facebook the right to publicize your private information including status updates, photos, and shared links.

  After reading this article, I went into my Facebook account and realized I had given Facebook permission to share all my status updates with search engines. When did that happen?
  This easy breakdown from the NYT/ReadWriteWeb is a must-read. Follow its instructions -- and then make sure your kids do, too.
  -Adrianne (@msfener)
• January 25, 2010
• 9:59

  Kiva - loans that change lives

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Have you heard about Kiva? It's a contemporary idea combined with the old saying, "every penny counts." Within the online community, people lend small amounts to make big differences.
  
  "Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend to unique entrepreneurs around the globe."
  
  Check Kiva out on twitter and learn how Kiva works here.
  
  -Jacq (@jacqsmith)
  
• January 21, 2010
• 14:45

  Wow! We LIKE this! Facebook Comes to Prineville

   » ‎ Campbell PR Blog

  Tags:    [edit]

  This is exciting news not just for our client, Brooks Resources, and their Prineville community IronHorse - but for Oregonians in general.
  
  We guess the powers-that-be at Facebook realized what we’ve all known for years: Prineville has an irresistibly high quality of life that appeals to a wide range of people. That’s why this social media giant has chosen our town as the location for its new data center…plus we have a great spot at the airport for their new 117,245-square-foot building.
  
  According to an announcement earlier today, the Facebook project will initially bring 200 construction jobs to the area for the building of its new facility. In about two years, when the facility is complete and up-and-running, at least 35 skilled, family-wage jobs will be permanently relocated to Prineville. This is great news for our local economy and another reconfirmation that we live in the best place on earth!
  
  IronHorse is positioned to become a great home base for our new friends at Facebook! The only neighborhood of its kind in Prineville, IronHorse has plans for a variety of residential housing options, plans for a public school site, a neighborhood commercial center, and more than 250 acres of parks and open spaces. We have something perfect for everyone – both Facebook transplants and native residents.
  
  That’s a definite “thumbs-up” for all of us!
  
  -Marie (@mariefayandre)
• January 15, 2010
• 7:59

  Help for Haiti at the Old Mill District

   » ‎ Campbell PR Blog

  Tags:    [edit]

  We love what our client, Old Mill District, has organized to help Haitians. Here's their latest press release...
  
  
  
  The Old Mill District has teamed up with the Soles4Souls charity, Leading Edge Aviation, Combined Communications and the McDonald Group, Inc to create a special giving event to help those in Haiti affected by the recent earthquake.
  
  We invite community members to come down and donate items such as cash, shoes, tents, blankets, food and water. These items will be sent to Haiti via the Soles4Souls network. (find out more at www.giveshoes.org). Everyone who donates during this special event will be entered to win a free helicopter tour with Leading Edge Aviation. Leading Edge will also be on site at the event, where visitors can sign up for morning traffic report helicopter rides for $99: 50% of this fee will go directly to Soles4Souls to help those in Haiti.
  
  Join us Sunday, January 17th from Noon - 4 p.m. at The Regal Cinemas Parking Lot at the Old Mill District in Bend, Oregon. Please contact Noelle Fredland for more details at 541-312-0131.
  
  -Campbell Consulting (@ccgpr)
• January 14, 2010
• 14:00

  "The 25 Best New Beers" in Maxim featuring Deschutes Brewery & 21st Amendment Brewery

   » ‎ Campbell PR Blog

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  Congratulations 21st Amendment Brewery and Deschutes Brewery!!
  
  Thank you to Beer Advocate for posting the list! 21st Amendment Brewery's Brew Free! or Die IPA from San Fransisco, and Deschutes Brewery's Green Lakes Organic Ale from Bend, Oregon made "The 25 Best New Beers" list in Maxim Magazine's February 2010 issue.
  
  Here is the list from @BeerAdvocate:
  

  1. Butternuts Beer & Ale Porkslap Pale Ale
  2. Widmer Brothers Drifter Pale Ale
  3. Great Divide Hoss ("Best Name")
  4. New Belgium Hoptober ("Staff's No.1")
  5. Victory Helios Ale
  6. Oskar Blues Ten Fidy
  7. Pyramid Haywire
  8. Sam Adams Noble Pils
  9. Sierra Nevada Torpedo
  10. Clipper City Marz Hon ("Chug Easy")
  11. Bud Light Golden Wheat (yeah, yeah...we all knew it was coming)
  12. 21st Amendment Brew Free! Or Die IPA
  13. Dogfish Head Indian Brown
  14. North Coast Old Stock
  15. Foothills Sexual Chocolate
  16. Deschutes Green Lakes Organic Ale
  17. Upslope Pale Ale ("Best Pale Ale")
  18. Intercourse Brewing Blue Ball Porter (har-har...obvious why this was chosen)
  19. Ballast Point Calico
  20. New Glarus Fat Squirrel
  21. Brooklyn Local 1 ("Best Wine Sub")
  22. Barley Brown's Tumble Off
  23. Firestone Walker Union Jack ("Best IPA")
  24. Harpoon UFO White
  25. Sly Fox Phoenix

  -Campbell Consulting (@ccgpr)
• January 12, 2010
• 10:33

  RSS in Plain English

   » ‎ Campbell PR Blog

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  What is RSS? Rich Site Summary.
  
  Reasons to use an RSS Reader:
  1. Less email
  2. Privacy
  3. Real Time
  4. Instant ratification
  5. Better than Google Alerts
  6. Stay Organized
  7. and the best reason yet... RSS is SPAM proof!
  
  Thanks to Lee LeFever and Common Craft (remember the Twitter video we all watched?), we all have the opportunity to watch a video about RSS, embedded below.
  
  
  
  After watching a HubSpot Episode today, @dmscott, @karenrubin and @mvolpe noted that HubSpot has 12 times more subscribers via email than RSS.
  
  
  Why don't you use RSS?
  
  -Jacq (@jacqsmith)
• January 08, 2010
• 10:30

  Bend Oregon Shopping Center Displays New Sculpture by Greg Congleton

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Bend, Oregon’s Old Mill District displays “Liberty Belle” for a limited time
  
  Bend, Oregon – A fabricated, one-of-a-kind sculpture by Central Oregon artist Greg Congleton is on display in Bend, Oregon shopping center, the Old Mill District until March 2010. The steel piece entitled “Liberty Belle” features the Statue of Liberty made from recycled parts. It is currently located at the north end of Powerhouse Drive, near Orvis Bend, in the Old Mill District.
  
  “Public art is an important facet of our culture in the Old Mill District,” said Noelle Fredland, marketing director for the Old Mill District. “We are grateful to get a chance to display beautiful work from a talented local sculptor like Greg Congleton. ‘Liberty Belle’ is so intricately crafted and interesting to study – many of our visitors are having fun trying to figure out all the parts and pieces that went into her creation.”
  
  The piece is comprised of a variety of recycled metal items. For example, an old wood burning stove makes up the base of the sculpture, a bicycle sprocket is used in the torch, and scissors and sheep shears are used in the crown. Other recycled items used in the sculpture include a muffler, horse shoes, drills, auger, spoons and forks, aerator tines, a rake, wagon tire and lever door handles.
  
  Artist Greg Congleton is a Central Oregon native with roots extending back to early homesteaders in the region. Growing up in the country, he learned young to “weld together solutions for all kinds of things.” He became interested in art as a child when he enrolled in an art correspondence course. His inherent talent and formal art training, coupled with nearly 30 years as a carpenter and builder gave him the skills to create the sculptures he produces today. www.gregcongleton.com
  
  About the Old Mill District
  The Old Mill District is one of the Pacific Northwest’s most distinctive and dynamic mixed-use developments. Located on 270 acres that formerly housed one of the largest sawmill operations in the world, the Old Mill District offers a rich history along with spectacular mountain views and scenic river vistas. More than 49 retail outlets and businesses call the Old Mill District home, including such national retailers as Banana Republic, REI, Victoria’s Secret and the Gap. In addition, the Les Schwab amphitheater is Bend’s premier music venue, accommodating up to 8,000 patrons in its park-like locale. The Old Mill District – Bend’s unique shopping, dining, living, and working experience.
  
  The Old Mill District is open Monday-Saturday, 10 a.m. to 7 p.m.; Sunday 11 a.m. to 6 p.m. Many stores, including Regal Cinemas and restaurants, have extended hours. For complete information on the Old Mill District, www.theoldmill.com.
  
  -Campbell Consulting (@ccgpr)
• January 07, 2010
• 10:55

  21st Amendment Craft Canned Beer to Fly with Virgin American

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  21st Amendment Craft Canned Beer to Fly with Virgin America
  
  San Francisco, CA - Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA, a hoppy, full bodied ale, in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7.
  
  "This is a huge day for beer drinkers looking for a full flavored craft beer while flying aboard Virgin America. The 21st Amendment's innovative approach of putting craft beer with unique flavors in cans partners perfectly with Virgin America, a brand synonymous with innovation, creativity and an emphasis on the customer’s experience," says Shaun O'Sullivan, Brewmaster and Co-Founder of the 21st Amendment.
  
  Brew Free! or Die IPA is brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt back bone. The Brewery’s top selling beer, this IPA starts big and finishes clean leaving you wanting more.
  
  "Craft beer in cans is better for the beer than glass bottles and better for the environment with a lower carbon footprint. Not only are cans lighter, take less energy to make, transport and recycled more often than glass, but they also don't allow light to reach the beer which can cause spoilage. You can also take cans to places where bottles can't go, like the beach, lakes, golf courses and of course airplanes," says Nico Freccia, Co-founder of the 21st Amendment.
  
  "We couldn’t be more pleased to partner with 21st Amendment. Our guests have been looking for an expanded onboard beer selection with more locally-produced micro-brews. We’ve received that feedback from many channels – including Tweets and Facebook posts received from 35,000 feet via our in-flight WiFi," said Porter Gale, Vice President of Marketing at Virgin America. "As the only airline with a touch-screen in-flight entertainment at every seatback that offers on-demand food and drinks, Virgin America is all about offering flyers more and better choices. We’re pleased to partner with another San Francisco-based company to elevate the typical in-flight experience above the ordinary."
  
  "The great side note and cool little twist about this story is the whole thing started on Twitter. I was flying aboard a Virgin America flight and tweeted about the amazing in-flight experience and later inquired about the possibility of getting the 21st Amendment beer on Virgin America's planes. One thing led to another and now we're drinking 21st Amendment's craft beer at 35,000 feet. Social networking, planes and beer go together," says Shaun O'Sullivan, a self proclaimed Twitter addict himself.
  
  About 21st Amendment Brewery
  The 21st Amendment Brewery Restaurant was opened in August, 2000 in San Francisco, California by co-founders Nico Freccia and Shaun O’Sullivan to honor the thousands of craft breweries that were wiped out during Prohibition. They recently started to package two of their award winning craft beers in cans, Brew Free! or Die IPA and Hell or High Watermelon Wheat . At the 21st Amendment Brewery, we celebrate the right to brew beer, the freedom to be innovative, and the obligation to have fun. For more information, please visit: www.21st-Amendment.com.
  
  About Virgin America:
  Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing start-up U.S. airlines of all time and currently employs over 1500 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline’s base of operations is San Francisco International Airport’s modern International Terminal. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the U.S. skies via its touch-screen Red™ seatback system. In just over two years flying, the airline was named "Best Domestic Airline" in Condé Nast Traveler’s 2008 and 2009 Readers’ Choice Awards and Travel + Leisure’s 2008 and 2009 World’s Best Awards. For more: www.virginamerica.com.
  
  ###
• January 04, 2010
• 11:16

  Inspiration

   » ‎ Campbell PR Blog

  Tags:    [edit]

  If each day was approached with skillful grace, along with a smile of gratitude, then this post would not be entitled, "Inspiration." After reading this article about Carmen Herrera, I was given a taste of my own potential for my future. A breath of fresh air, in a way. Featured in the Arts section of The New York Times, Carmen Herrera headlines with "At 94, She's The Hot New Thing in Painting."
  

  Ms. Herrera's late-in-life success has stunned her in many ways. Her larger works now sell for $30,000, and one painting commanded $44,000, amounts unimaginable when she was, say, in her 80s. "I have more money now than I ever had in my life," she said. Not that she is succumbing to a life of leisure. Ms. Herrera, because she must, continues to draw and paint. "Only my love of the straight line keeps me going," she said.

  We hope Carmen Herreras story can inspire you to do what you love, and love what you do. No matter how long until others learn to appreciate your efforts. Enjoy and Happy New Year from all of us at Campbell Consulting!
  
  
  @jacqsmith
• December 30, 2009
• 10:46

  Bon Voyage Deschutes Brewery Cinder Conde Red

   » ‎ Campbell PR Blog

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  Cinder Cone's Last Run
  January 5th @ 6PM
  Deschutes Brewery Pub 1044 Bond St., Bend
  
  Farewell to Cinder Cone Red. Join Deschutes Brewery as we toast a fond farewell to Cinder Cone Red this year, and making way for the Red Chair NWPA. Are you clutching your hair and screaming “WHY!?” Well, we’d love to bottle and distribute every beer we come up with, but if we tried that our team would be the ones screaming.
  
  Come give us your own words of farewell on our “Memorial Wall” and enter to win some great raffle prizes, including ski lift tickets, lodging, beer and more.
  
  Learn about Cinder Cone Red here on the Deschutes Brewery website.
  
  For more information call 541.385.8606 or catch @DeschutesBeer on Twitter.
  
  
  Cheers!
  Marie Melsheimer
• December 29, 2009
• 9:35

  From an ...

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  From an article featured in The Independent (UK), The social networking phenomenon that is taking over the world country by country, Vincenzo Cosenza is introduced, the man behind Vincos Blog. He has created an insightful map into the global world of social media, specifically Facebook (shown as light green).
  
  Vincenzo Cosenza's interactive World Map of Social Networks in December 2009 can be seen here.
  
  
  @jacqsmith
  #
• December 21, 2009
• 12:36

  HP Webcam YouTube Video

   » ‎ Campbell PR Blog

  Tags:    [edit]

  We just saw a 'Brand ER' tweet about Hewlett-Packard Development Company, L.P. (HP), and we hope HP saw it too! It's crunch time - give the people an answer!
  

  @sacca Oh, man. Talk about a brand emergency! RT @Mike_FTW Apparently HP stands for Honkie 'Puter [bit.ly]

  The hyperlinked video will take you to a YouTube video - that show's the webcam of an HP computer tracking/following a white woman, but not a black man. The black man states, "I'm going on record, and I'm saying it. Hewlett-Packard Compters are racist."
  
  Yes, it could be a number of variables like lighting, but... why is this happening?
  
  It will be interesting to see how much attention this video gets. Currently, there are 75,481 views of the video. Watch it for yourself.
  
  
  @jacqsmith
  #
• 11:07

  21st Amendment Monk's Blood

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  MONK’S BLOOD, SPECIALTY CRAFT BEER IN A CAN:
  It’s Too Good to Keep Our Vow of Silence
  
  December 3, 2009 – San Francisco, CA – The 21st Amendment Brewery today announced the release of its first ever, limited release, specialty beer in a can. Monk’s Blood is an 8.3% alcohol, dark Belgian-style ale brewed with eight malts, Belgian candi sugar, cinnamon, vanilla bean, dried local black mission figs and aged on oak for a flavor unlike anything you’ve ever had from a can.
  
  Brothers Nicolas and O’Sullivan (21st Amendment founders Nico Freccia and Shaun O’Sullivan) developed the beer as an homage to the monks of Belgium’s monasteries who have been brewing some of the world’s great beer for centuries. “During times of fasting, the monks subsist solely on beer, which they refer to as ‘liquid bread,’” notes Brother O’Sullivan. “Beer, quite literally, is in their blood,” he adds. The most sublime of the monk’s premium brews is dark like blood, rich and nourishing.
  
  Freccia and O’Sullivan traveled to Belgium to develop the recipe for this special beer, visiting small, traditional breweries in the hop fields of west Flanders, not far from the famous Trappist abbey of Westvletren. Notes Brother Nicolas, “Monk’s Blood is designed to pair beautifully with rich winter stews, creamy cheeses, unctuous desserts or just by itself, in a Belgian tulip glass, with a good book by the fire.”
  
  Monk’s Blood is available in cans and on draft starting this week at better bars and stores in your neighborhood. For up to date availability, events and promotions, visit 21A’s website at www.21st-Amendment.com.
  
  Insurrection Series
  Monk’s Blood is the first installment in our Insurrection Series, a limited edition, once-in-a-while, four-pack release of a very special beer that rises up in revolt against common notions of what canned beer can be.
  
  About 21st Amendment Brewery

  Who the heck are these guys? Hey, we’re Nico & Shaun. We live for great beer. In 1920, there were thousands of breweries across America making unique hand-crafted beer. The passage of Prohibition wiped out this great culture. After thirteen years without beer, the states ratified the 21st Amendment, ending Prohibition in America. At the 21st Amendment Brewery, we celebrate the right to brew beer, the freedom to be innovative, and the obligation to have fun.
  
  #
• December 17, 2009
• 11:43

  Deschutes Brewery Chefs' Challenge

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Monday evening. Portland, Oregon pearl district. A crowded bar. Someone yells out “Go Ducks!” Sound like a football game? Think again. It was the first ever Deschutes Brewery Chefs’ Challenge, held at the Portland pub and featuring some of the town’s best chefs competing for the title of best food and beer pairing of the evening. The Ducks comment? In response to course number three – “housemade duck and hazelnut sausage with cranberries” presented by Chef Adam Berger of Ten 01.
  
  This very special event was a fundraiser for Morrison Child and Family Services, which serves children who have suffered trauma, and Deschutes shut down its Portland location for the evening. Chefs from around the city gathered and a literal sea of white coats filled the front and back kitchen.
  
  Guests were initially greeted by passed hors d'oeuvres prepared by Deschutes Brewery’s executive chef Jeff Usinowicz. Each time a server passed our table, our group played dumb – “Oh, lovely! An ale pretzel with a warm chanterelle mushroom taleggio cheese sauce? We’d LOVE one (although we’d already had three each).” Also passed around was a surprisingly smooth Cortes Island Oyster on the half shell – sitting beautifully underneath both fish eggs (tabiko caviar) and a raw quail egg, along with a hop-infused ponzu sauce. Jeff rounded off the first course with hop and lime marinated wild gulf prawns: another dish of which we finagled more than one round. Cascade Ale was the perfect crisp, citrusy beer to pair with all this wonderful seafood.
  
  Next up, Chef Pascal Chureau of Fenouil served a rabbit loin crepinette, a dense, rich meat over a risotto sweetened with maple syrup and bourbon gastrique. Paired with the Bavarian-style Miss Spelt Hefeweisen, whose banana and bubblegum (yes, bubblegum) undertones complemented the sweetness in the dish.
  
  Chef Adam Berger’s duck dish came up next, as the crowd became more animated – helped in part by the pairing with Dubel Ale. This 6% alcohol ale, with its dried fruit aromas, is one the brewery’s been experimenting with for awhile. It was a great match with the duck and hazelnut sausage.
  
  With the next course, the beer became more intense with the Long Shadow Black IPA, with its piney citrus background, hoppy undertones and opaque color. It contrasted sharply with the smoked trout, leek and potato mason jar pie created by Chef Paul Bachand from Farm to Fork. A bridge between the beer and the pie was made with a bright herb and winter radish salad.
  
  Everyone got excited when the next round of beer showed up on the table – it was the beloved Jubelale, made even better through a delectable pairing by Chef Kurt Spak of Alba Osteria. Spak served up agnolotti al plin with Oregon black truffles. Don’t know what that is? We didn’t either, so we whipped out the trusty smart phone and looked it up. Apparently the term means “tiny pasta”, so that wasn’t very helpful, but these veal and pork stuffed tidbits won over our taste buds without any explanation needed.
  
  What’s between a custard and a soufflé? Nostrana Chef Cathy Whims’ cauliflower sformato with Oregon black truffles. Full of French influence from the Piedmonte region, this buttery, warm treat was the perfect match to another Deschutes favorite – the Obsidian Stout.
  
  Just when we thought it couldn’t get any better, the dessert came – prepared by Deschutes Brewery pastry chef Jill Ramseier. OMG. Sweet and salty peanut butter bon bon with root beer meringue, we love you. A chocolate butterfly fluttered above the plate. One member of our table received a dessert with a broken wing. Our table almost broke into the Mr. Mister song from the 80s, “Broken Wings” – but we refrained (mostly). This wonderful denouement was complemented by – what else - The Abyss.
  
  So, who won this thing anyway? It was a VERY hard call. In fact, one of the judges for the event exclaimed when the fourth course came out – “I didn’t think I had any more love to give!” Judges and guests alike were amazed at the wonderful pairings that came out of the kitchen.
  
  The judges – Gary Fish of Deschutes Brewery, Amy Faust of the Wolf 99.7, Cole Danehower of NW Palate Magazine, Alan Kropf of Mutineer Magazine and John Foyston of The Oregonian – were “utterly amazed” by the “wonderfully composed dishes which played off each of the beers.” But, in the end, decisions had to be made.
  
  #1 Alba Osteria

  #2 Nostrana
  
#3 Fenouil
  
  But that’s not really the end! The People’s Choice award was also given, and included all of our table’s top choices. Guess we weren’t the only ones!
  
  #1 Farm to Fork

  #2 Nostrana
  
#3 Fenouil
  
  Thank you to everyone who helped to make this a tremendous event. We decided it wouldn’t be such a bad job to have to do this every night!
  
  
  -Marie
  
  For additional photos, taken by Optic Truth the night of the event, visit Optic Truth's website.
• December 16, 2009
• 15:23

  Viral Video Success for a Good Cause

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Vanksen USA created The Big Warm Up, a video for their client Lands' End, to help collect winter coats for the 8,000 homeless in Boston. The video became such the success that Lands' End teamed up with SEARS to take the campaign national. Via social media the video spread so quickly that it even became a commercial:
  
  
  
  
  Here's the personalized video link you want to send to your friends.
  
  Enjoy,
  @jacqsmith
  
  Sources:
  Ragan.com via a RT by @PRtini
  Vanksen Culture Buzz
• December 07, 2009
• 13:51

  College Football live on Twitter via hastags

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I know this is not my area, at all. I actually laughed when I typed out 'College Football' in the title of this post. But, I'm not trying to pretend I know team names, scores, the players, or anything related to college football, other than the impact it's had within social media.
  
  For almost the first time, I watched an entire college football game, and enjoyed it.
  
  Not in person. Not on cable. Not on a television. Not streaming live on my Mac. But, via Twitter I watched the Oregon Civil War Game - Oregon State University vs. University of Oregon. The Beavers vs. The Ducks.
  
  All Oregonians know what happened, but I saw the game unfold through the tweets of fans on both sides. It seemed every minute a new post would appear, and when something controversial happened (LeGarrette Blount entered the field after half-time) the tweets were streaming in withing seconds of each other. It was hilarious...
  

  ianb78 Thug behavior encouraged in Eugene. Bl[o]unt with a TD run, but Beavers still lead 30 - 28 in the #civilwar #gobeavs
  

  Images, opinions, conversations, scores, players names, everything was posted on twitter in an easy-to-follow layout thanks to the hashtag theme #gobeavs and #goducks.
  
  The Bend Bulletin featured a Beavers/Ducks Civil War Live Tweet Stream where I saw it all play out.
  
  Related goodies:
  The December '09 Social Media Hot Topic List via 10e20, featuring College Football
  
  
  
  @jacqsmith
• December 02, 2009
• 9:11

  Lemonade

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  Lately, I've seen some really amazing movies at my local independent theater including The Boys Are Back, and An Education. Both films brought me to tears, and made me smile in the end. Yesterday (sadly, yes - just yesterday I discovered this), I came upon a trailer that evoked a similar sense of quality and feelings of truth. I see this film as accurate and relevant to our current economic times - and may become the inspiration that some have been searching for.
  

  More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
  

  Lemonade will be screening in Detroit on December 17. But, they are still searching for support to complete the film. If you are interested, please visit the Contact tab on Lemonade's website. Until then, enjoy the Lemonade Trailer.
  
  
  
  Other goodies:
  The power of Twitter and Lemonade
  "An Open Letter to Michael Moore" posted on Please Feed The Animals
  
  
  
  @jacqsmith
• November 29, 2009
• 21:13

  Where are Tiger's handlers?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  

  His platinum-plated persona may be less lustrous for declining to cooperate with police, but Tiger Woods will take a huge hit to his wallet if he doesn’t come clean to fans about his Florida car crash, say Boston sports and entertainment crisis managers.
  
  “He’s making it look like he has something to hide,” said Hub public relations maven Peggy Rose. “If he made a mistake, admit it and move on. How he reacts now will determine his future image.”
  
  - Boston Herald
  

  Tiger Woods is one of the most beloved, admired, respected, clean-cut, boring public personalities we have in the U.S. these days. Few could have imagined that he'd suddenly be the center of an ambiguous story involving crashing into fire hydrants and using golf clubs for things other than golf.
  
  Woods has decided to deal with the situation by 1) not cooperating with police and 2) issuing cryptic statements such as, "I'm human and I'm not perfect... This is a private matter."
  
  That's only going to make us more curious, Tiger. Was it drugs? Was it domestic abuse? If so, did you hit her first or did she hit you?
  
  Things are especially curious because two days before the fire hydrant made contact with the SUV, The National Enquirer ran a story alleging that Tiger was having an affair with a nightclub hostess named Rachel Uchitel, who had travelled to Australia to be with him just the previous week.
  
  Woods did not issue an immediate denial.
  
  Does that mean the story was true? Of course not. But many people will see it that way.
  
  Does the golfer's reticence mean he was driving drunk after getting into a physical altercation with his wife due to the public revelation of his affair?
  
  Certainly not.
  
  But many people will see it that way.
  
  Start talking, Tiger!
  
  -Adrianne
• November 25, 2009
• 13:29

  Will social media kill Black Friday?

   » ‎ Campbell PR Blog

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  Or will Twitter make this Friday blacker than ever?
  
  You might see even more shoppers out than usual, despite still-low levels of consumer confidence. Stores are using Twitter and Facebook to get out the word about their holiday specials.
  

  "This is the first 'Twitter holiday,'" said Hayes Davis, Founder and CEO of Appotize, the parent of CheapTweats. "This is the time where people are going to leverage this tool and the real-time nature of it."
  
  Retailers are taking the concept of "real time" seriously. One trend among vendors is offering deals "for a limited time" -- in some cases, as little as an hour -- to get consumers to jump at the offers.
  

  Read the story at the New York Post.
  
• November 19, 2009
• 8:16

  PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  
  The Campbell Consulting Team gathered around a shiny Mac and took notes yesterday at noon for the PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead?
  
  Points covered:
  

  • What has and has not changed?
  • Boost your online interaction
  • What needs to be changed?
  • CEO vomit
  • Measurement of success
  • The Embargo
  • The Magic Middle vs. The Human Network
  • Is social media a viable tool?

  
  ...and the final words from the amazingly blunt and hilarious David Pogue from NYT, "DON'T JUST PITCH!"
  
  Webinars are not a waste of time - listen and apply.
  
  
  Cheers,
  Jacqueline
• November 16, 2009
• 16:58

  What is PR?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  An individual or organization which is aware of those with whom it comes into contact may want to make an effort to behave in a particular way so that it can get along with them better. This is the business of public relations.
  -Shirley Harrison, author of Public Relations: An Introduction
  
  
  Some more definitions:
  
  Public relations (PR) is the practice of managing the communication between an organization and its publics.
  -Wikipedia
  
  Staff that work in public relations, or as it is commonly known, PR, are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.
  -WiseGeek.com
  
  Some are born great, some achieve greatness, and some hire public relations officers who make them seem great.
  -historian Daniel J. Boorstin
  
  Social media is essentially public relations in the online world. Divide the category up by component — blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software — they each ladder in some way to a component of public relations — writing, corporate communications, community relations, media relations, event management.
  -Social Media Explorer
  
  I would say something like, "the art of crafting the story of a brand and reinforcing it through effective communication, constructive relationships and creative scheming."
  
  -Adrianne
  
• November 09, 2009
• 20:55

  Interview with a digital ethnographer

   » ‎ Campbell PR Blog

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  Really interesting Q&A in GOOD magazine:
  

  As a graduate student in Papua New Guinea, Michael Wesch studied how the introduction of books and literacy changed government and society. Now, as a professor of cultural anthropology at Kansas State University, Wesch examines how digital media is changing human interaction. His YouTube video “Web 2.0 … The Machine is Us/ing Us,” has been viewed more than 10 million times and he has won several awards for his cutting edge work and his teaching. GOOD talked to Wesch about the dark side of social media, how Anonymous helped the protesters in Iran, and how we can prevent augmented reality from going wrong.

  Read it at [www.stumbleupon.com] .
  
  -Adrianne
• November 02, 2009
• 7:59

  The Jimplecute and other newspaper names

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Stumbled across this paper, est. 1848, while building a media list.
  

  One of the most intriguing facets of Jefferson life is the name of its newspaper - The Jimplecute.
  
  Billing itself as the fifth oldest newspaper in the state, the Jimplecute’s name has prompted an untold number of questions and more than a few “answers” as to the origin of the name.
  
  It’s doubtful, however, that anyone will ever know the answer since the publisher who chose the name left no clue as to its origins.

  Read the rest at [www.jimplecute.biz] . Here's another good one -- The White Settlement Bomber, also from Texas. And we can't forget the Sisters Nugget, in Sisters, Oregon.
  
  Maybe it's a bad idea to give your paper a cute name -- news is Serious Stuff, after all. But what does the "Star Tribune" even mean? The "Daily News" is too straightforward -- you might as well call it "The Newspaper."
  
  We're seeing some more creativity in new online newspaper names -- The Daily Beast, for example. I like their tagline, too: "Read this, skip that." Which no doubt has applied to newspapers since their inception, the catchy-named ones notwithstanding.
  
  -Adrianne
  
• October 28, 2009
• 16:39

  ThinStick: How can I have a healthy Halloween?

   » ‎ Campbell PR Blog

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  ThinStick: How can I have a healthy Halloween?
  
  Not all treats have to involve high fructose corn syrup! Here are some alternatives suggested on one of our clients' blogs. The company is Metabolic Maintenance Products in Sisters, OR. They make an all natural product, ThinStick, which curbs cravings and helps those who use it lose weight. Not bad to have a little help in this department around Halloween or the upcoming holidays! Check it out at www.thinstick.com.
  
  -Judy
• October 27, 2009
• 7:59

  Blogging is dead, long live journalism

   » ‎ Campbell PR Blog

  Tags:    [edit]

  New research by the blog search engine/aggregator Technorati shows that bloggers are being paid living wages -- an average of $122,222 for full-timer bloggers, in fact. (Surprised? Me too. When I was blogging, you got $20 a post, which for me was sometimes $.04 a word. By the end of my blogging days, they'd upped it to $50.)
  But I think this Fast Company writer is trying to rock the boat. Bloggers aren't really getting rich from blogging, so much -- they're doing speaking engagements and setting up conferences. But still, they're professionals who have much in common with journalists, except that the blogger ranks are swelling as the number of journalists shrinks, reporter Kit Eaton asserts.

  In other words, blogging is now a diverse, popular and successful enterprise that covers a multiplicity of online writers, from extensive Twitterers to self-described Mommybloggers to tightly written, up-to-the-minute, smartly edited online publications like this one--a "professional blog" by Technorati standards. And it's in that last sense that blogging is becoming a farm system for future journalists, who are apparently riding out the economic downturn pretty well (on average, at least). Think about that for a moment, and then remember how many traditional journalism jobs have been lost over the same period.
  
  So here's the radical suggestion: Let's redefine what blogging means. If you're writing self-absorbed or inexpert opinions about the minutiae of daily life, without hyperlinks, fact checks or any pretense at engaging with the news, you're a blogger. You probably fall into the lower categories of pay in the Technorati survey if you in fact make any money at all. But if you're a writer for an online publication, one that takes real-time stories, updates them as events unfold, reference your quoted facts, break stories and produce original writing then shall we just say you're a journalist? An online one, but a journalist all the same.

  So where's the line between blogger (no respect) and journalist (formidable force)? Is [byronbeck.com] -- former WWeek columnist turned Portland Michael Musto -- a journalist? Are we here at CC bloggers, or are we journos? I like to think we offer some thoughtful and original analysis on occasion ;)
  Read the rest at [www.fastcompany.com] .
  -Adrianne
• October 22, 2009
• 14:57

  Another global warming publicity stunt

   » ‎ Campbell PR Blog

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  And one that's likely to be effective, too.
  
  

  This Saturday, Oct. 24, Portland will join with Tokyo, London, Buenos Aires and hundreds of cities worldwide in displaying the number 350 on shop windows and T-shirts and in every other conceivable shape,size and form.
  
  People will form “350” in human chains, hang “350” banners from rooftops, and run 350-meter races. The Masai Mara tribe is even planning a traditional “350 Jumps” ceremony in rural Kenya.
  
  And on the banks of the Willamette River, hundreds of kayaks and canoes will form a massive “350” before joining a larger rally at Pioneer Courthouse Square.
  

  
  Three-hundred and fifty what? Last year, a NASA climatologist a report concluding that a majority of climate scientists agree that 350 parts per million is the maximum safe level of carbon dioxide in the earth’s atmosphere. Draft treaty proposals for the upcoming climate summit in Copenhagen currently use that figure. The global rallies are a way for concerned humans to “tell the delegates in Copenhagen as well as Obama to keep the number in” says Bill McKibben, founder of 350.org, the organization behind the rallies. Read more at [wweek.com] .
  Publicity!
  -Adrianne
• October 19, 2009
• 19:47

  "The Vermonster"

   » ‎ Campbell PR Blog

  Tags:    [edit]

  September 14, 2009 is a day that challenged the reality of the American Dream that Matt and Renee Nadeau have been living in Morrrisville, Vermont. It's a "monster" of an issue.
  
  Small
  The Nadeau's, Owners of Rock Art Brewery, have a legal trademark case on their small business plates that began with the name of their 10-year celebration ale, "The Vermonster". The Nadeau's case hits close to home for a small town girl like me. As the daughter of a small business owner, a current consultant for small B2B companies with some even smaller clients - there is no way I could turn my head to the Trending Topic on Twitter today, #boycottmonster.
  
  If you don't have a Twitter account you can still search hashtags and keywords in Twitter. Here is a link of a Twitter search for #boycottmonster, the trending topic that caught my eye. Even a Google search results in quite a few articles and blog postings about the recent news of Monster vs. Rock Art Brewery.
  
  Media
  To get the official details of how this has unfolded, The Nadeau's have posted the cease and desist (c&d) order and their formal response on the Rock Art Brewery website. Matt Nadeau stated in a YouTube video entitled, "Matt and 'The Monster' Rock Art Brewery vs Monster Energy Drink" (also posted on the Rock Art website) how wonderful the support has been from across the country, which is all a result from utilizing the media to plead his case.
  
  As stated in the Nadeau's response letter, Hansen's Natural Corporation (owns Monster) wants to get into the alcoholic beverage industry, and that's why they have asked Rock Art Brewery to c&d their Vermonster beer - and not asked Ben & Jerry's to c&D their Vermonster ice cream. Many other 'Vermonster' titles exist, including a corn maze, monster truck and a musician.
  
  Principal
  The Nadeau's were told they would ultimately lose by default in court, and have to change the name of their beer. The professional recommendation? To change the name of the "Vermonster" and move on. But Matt stated with passion in the YouTube video, "I have to stand up for this. Change the name and move on. No, I can't do it."
  
  The verdict is unknown, but what we do know from Matt Nadeau - we can all stand up for what we believe in... no matter how deep (or shallow) our wallets are.
  
  
  @jacqsmith
• October 17, 2009
• 12:51

  Publicity.

   » ‎ Campbell PR Blog

  Tags:    [edit]

  

  In the Maldives, ministers in scuba gear met on the sea bed to draw
  attention to the dangers of global warming for the island nation.

  Just look at the picture above. How cute is that?
  Look, you're Maldives. You're a beautiful but small and inconsequential country of 300,000. But as an archipelago in the Indian Ocean, you're feeling the heat of global warming. Superpowers like China and the U.S. bicker over whether they'll participate in global efforts to curb pollution as you watch the sea rise over your lowlands.
  
  I can imagine the PR pitch. "You guys need to get people's attention! You want the rest of the world to notice more than your beautiful beaches, you've got to do something crazy, but relevant -- something to catch the world's eye and make your point at the same time! We need to get the New York Times out here! We need to do something WEIRD!"
  So:

  President Mohammed Nasheed and 13 other government officials submerged and took their seats at a table on the sea floor -- 20 feet (6 meters) below the surface of a lagoon off Girifushi, an island usually used for military training.
  
  With a backdrop of coral, the meeting was a bid to draw attention to fears that rising sea levels caused by the melting of polar ice caps could swamp this Indian Ocean archipelago within a century. Its islands average 7 feet (2.1 meters) above sea level.

  It's cute, but it got the message across. Publicity stunts work. (And they're fun -- stay tuned to hear about CC's next act of guerilla publicity, currently in the works.) Read the full story at: [www.nytimes.com]
  -Adrianne
• October 15, 2009
• 10:23

  American Marketing Association Oregon MAX 2010

   » ‎ Campbell PR Blog

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  Feel like you've accomplished something big this year? The Oregon chapter of the AMA is taking submissions for its 2010 awards in:
  
  -Integrated Marketing Campaign B2B
  -Integrated Marketing Campaign Consumer/Retail
  -Integrated Marketing Campaign / Nonprofit and Government
  -Public Relations
  -Single Medium Advertising
  
  As well as Marketer of the Year and Rising Star.
  
  If you're not ambitious enough to enter, at least consider attending the Feb. 25 event. With clients cutting budgets and dropping out of the game, as well as more clients used to advertising shifting their budget to PR, there's no doubt there will be some interesting entries. I'll definitely be curious to hear about strategists other Oregonian publicists have cooked up (and curious to know who will be Marketer of the Year).
  

  It's been a rough year out there and we know you've had to be more creative than ever with limited budgets and resources—we can't wait to see your amazing work and celebrate your remarkable successes.
  

  Enter at www.maxaward.org by Friday, January 15th (early deadline) or Friday, January 22nd, (late deadline entries).
  
  Mark your calendar now for the MAX Event:
  February 25, 2010 • 4:00- 7:00 p.m.
  Ziba Auditorium • 810 NW Marshall in Portland, OR
  
  -Adrianne
• 7:59

  On The Media WNYC

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Follow the link above or click below to have a listen of how Google ranks news stories. Bob Garfield interviews Brent Payne, director of search engine optimization for Tribune Interactive. While searching for Garfield's Bio, I found this great one-liner, "Bob Garfield isn't exactly a media whore, but he's extremely promiscuous."
  
  
  
  
  Also linked here is the video Google posted on Google News, featuring Maile Ohye, Developer Programs Tech Lead. Ohye focuses on three main points during the video: 1. Ranking Factors, 2. FAQ's SEOs and Publishers ask, 3. Best Practices to Publish.
  
  
  
  
  Cheers!
  @jacqsmith
• October 14, 2009
• 7:59

  Bloggers required to give full disclosure

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  People used to think of the internet as a vast jungle, a massive tangled network of tubes, a decentralized library of information with infinite shelves. We assumed this frontier could never be regulated.
  But it turns out that the internet is quite manageable. The government in China has successfully blocked a huge swath of unapproved web sites for most of its users, as an extreme example. And people are more frequently being held accountable for what they write.
  The latest is an FTC ruling that bloggers must disclose their relationship with advertisers or companies that have paid them to endorse products. There is a minor uproar in the blogosphere from writers who say the new rule would require them to disclose a review copy of a book as an advertiser relationship. But in fact, a lot of obscured endorsement goes on. I used to write for a prominent environmental blog that paid its writers to pen positive posts for advertisers, which would not be labeled as such and were mixed in with the impartial "reporting," things we chose to write on our own for which we were paid "competitive blogger compensation" -- $20 per post.

  The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.

  My take is, hey bloggers -- with power comes responsibility. Your increasing relevance means increased scrutiny. The internet is no longer lawless; accept it. Read the full NYT story here.
  -Adrianne
• October 06, 2009
• 10:59

  Viral marketing your promotion

   » ‎ Campbell PR Blog

  Tags:    [edit]

  The overwhelming response to Oregon Chai's "Give Me Oregon Chai" promotion this weekend that caused them to run out of samples in four days was thanks to social media!
  Timeline:
  Thursday: Oregon Chai has budgeted a certain number of free samples for this promotion. Stacia sends me an email asking me to push out the word on the social networks first, so that our friends there will get first dibs.Friday, 10:00 AM: The first notice is posted on Oregon Chai's Twitter, Facebook and MySpace pages.Friday, 10:45 AM: We send the word out to freebie bloggers and promo trackers on Twitter.
  Friday, 11:45 AM: Second notice posted on Twitter and Facebook.Friday, 1:40 PM: Third notice posted on Twitter and Facebook.Friday, 3:15 PM: Fourth and final notice posted on Twitter.Saturday and Sunday: The http://givemeoregonchai.com is retweeted dozens of times and two dozen Facebookers "like" and comment on the promotion.Monday, 11:00 AM: Judy gets a call from Oregon Chai saying that the promo web site has been swamped with visitors requesting samples. More than four times the number (and it was a large number) of samples budgeted were requested just on Monday. Stacia, who is the account manager, had not circulated the press release yet. "What did you guys do?" Judy asked me and Stacia. The wonderful folks at Oregon Chai said they would try to get more samples ready and shipped.Tuesday, 8:00 AM: Oregon Chai called to say they had been able to scrounge up enough samples to meet the extra requests but would have to shut the promotion down, just four days after it went live. The http://givemeoregonchai.com web site was updated to say:

  "So it seems a lot of people love Oregon Chai as much as we do. Due to a wonderful, overwhelming response for free samples, this promotion has ended...for now. Keep your eyes open for future offers from Oregon Chai. And in the meantime, visit your local market or oregonchai.com to get your hands on some 'me time.'"

  Few things are tougher than ceasing a viral message. We put out the word today on the social sites, but people are unlikely to spread around the message in the same way.
  Lesson: Social media is FAST. If you plan to promote something virally, you need to be ready for high demand over a short time. Fortunately Oregon Chai was happy and able to step up its offer and accommodate those who had already requested samples, and ended up shipping out almost SIX TIMES what they had originally planned. Love those guys!
  -Adrianne
• October 02, 2009
• 12:51

  Informative Links

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Have you ever tried to Google a social media question? But, you never found a quick and understandable answer?...
  
  Maybe one of your questions were: How to create a background for your twitter account? How to measure social media? Or, maybe your were just looking for new design inspiration, or new follows on twitter to mix it up?
  
  Via Google, I found a great link collection that can answer those questions and 29+ other questions related to social media! All on one blog post from Stefanm, my link collection, Websites I visit, personal link collection.
  
  
  Enjoy!
  @jacqsmith
• September 29, 2009
• 15:09

  Jubelale pouring

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Hello, fall. Seems like this rain and wind came out of nowhere. Suddenly, I'm craving hot soup and dumplings, and buying hot chai instead of iced. If you're feeling reminiscent about summer, there is one thing to look forward to -- the first holiday beer of the season, brewed by our favorite micro, Deschutes Brewery. Ta-da! JUBELALE!
  
  Deschutes Brewery is hosting the inaugural pouring of that very spiced, gut-warming winter ale tomorrow at the Bond Street pub in Bend, and Thursday at the Pearl pub in Portland. Come meet local artist Tracy Leagjeld, who designed the 2009 label. The Jubelale label is designed by a different Oregon artist every year. Leagjeld will be at the pubs, displaying the original artwork and signing posters.
  "Brewed with dark crystal malt creating a luscious holiday note with bountiful hops to excite your taste buds— it’s easy to see why Jubelale is the perfect complement to the season."
  The Head Brewers will be tapping their respective kegs at the pubs at 5:00 p.m. sharp, don't miss it!
  -Adrianne
• September 25, 2009
• 10:20

  Twitter in schools

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Check out this story about more innovative uses of social media in today's Oregonian:

  Community forums and newsletters sent home in backpacks are so old school. You want to find out whether stewed tomatoes are on tomorrow's lunch menu? Check out the district's latest tweet. How about the date for the next school board meeting? Look on Facebook. Don't like a school district decision? Post a comment.

  Read it at OregonLive.
  -Adrianne
• September 24, 2009
• 14:29

  "Friends with Benefits"

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I never really cared for the term, until now...
  
  Yet another book on social media is being published... "Friends with Benefits" - A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo.
  
  Alyssa Gregory with sitepoint.com reviewed Friends with benefits here, noting that the book is great for beginners while asking and answering tough questions.
  

  It’s an interesting read that offers a lot of value for those starting in social media from square one. But despite the beginner’s focus, the book offers some great tips for even the most experienced marketers out there. Here are my highlights from the book.
  
  Overall, this is a great book for individuals and especially businesses ready to get into the world of online social media marketing because it provides a great primer into this new and growing culture and community.
  

  The book is not available until November 2009, but until then you can download Chapter 4 as a .pdf on No Starch Press linked above.
  
  My favorite part... reading author Darren Barefoots' blog along with the other 10,000 other daily viewers of darrenbarefoot.com.
  
  
  
  @jacqsmith
• September 22, 2009
• 15:44

  Top 100 most popular Wikipedia articles

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Wikipedia houses more than 17.8 million articles in more than two hundred languages. Millions of people around the world use it, and apparently this is what they look at. #11 is encouraging for those worried about the public's state of engagement, #3 is predictable, #10 and #13 are probably due to aging PR professionals who are still scratching their heads over this social media thing and are hoping Wikipedia can spell it out for them. #8 is just puzzling.
  

  1. Wiki (131,383 page hits per day)
  
  2. The Beatles (111,896)
  
  3. Michael Jackson (79,734)
  
  4. Favicon.ico (78,077)
  
  5. YouTube (72,318)
  
  6. Wikipedia (52,542)
  
  7. Barack Obama (49,401)
  
  8. Deaths in 2009 (48,758)
  
  9. United States (46,545)
  
  10. Facebook (42,679)
  
  11. Current events portal [en.wikipedia.org] (40,962)
  
  12. World War II (29,736)
  
  13. Twitter (28,511)
  
  14. Transformers: Revenge of the Fallen (28,395)
  
  15. Slumdog Millionaire (26,755)

  Read the rest here at TechXav.
  
  -Adrianne
• September 15, 2009
• 7:59

  Social Media Do Not: Shovelware

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Via twitter, of course, I found a great link from REPORTR.NET about Social Media entitled "Study Finds US New Media Use Twitter as Shovelware," linked here.
  
  I was saddened to read the stats, but not surprised. What else would US Media promote? I have a few ideas, but I'm sure there is no budget or money in tweeting classified ads and events from the community calendars.
  
  The Wikipedia definition of shovelware is available, but I would like to compare the term 'shovelware' to the dating world. Here's a little phrase my girlfriends and I (after learning the hard way) have followed, "Quality over Quantity." Please note - this does not apply to shoes, accessories, blog posts, or twitter followers.
  
  As a business, or as an independent tweeter - do not tweet to tweet. You'll loose credibility, appear boring ("@LameTweetExample at my desk watching the world rotate outside my window") and ultimately stop tweeting because you don’t get it.
  
  If you feel this may be you - take a deep breath and send @CCGPR a DM and we'll get you tweeting.
  
  
  
  
  @jacqsmith
• September 14, 2009
• 7:59

  DON'T.

   » ‎ Campbell PR Blog

  Tags:    [edit]

  You bill yourself as a publicity expert, write a book of aphorisms about style for public relations professionals, and then throw yourself a party that gets made fun of by journalists in the New Yorker and the New York Observer. That's got to be a bummer for Marco Larsen, a (now) high-profile publicist in the big city who heads his own PR firm, called Public, nyc.
  
  The book is cute, and resists the trend among marketers-turned-authors of stacking one-liner on top of one-liner on top of simple sentence, but Larsen is obviously off the mark in his efforts to publicize it. Here's a link to the withering New Yorker piece (sub. req. -- but the first hit on Google for "don't marco larsen") and the eye-rolling Observer piece, which begins, "There were no famous people at a book party held for Marco Larsen..."
  
  Below is an excerpt from "Don't: The Essential Guide to Publicity in New York City and Any Other City That Matters."
  

  DON'T confusing publicity with marketing
  
  ...People who think they understand the value of publicity may treat it as merely another appendage of advertising or marketing. In fact, the two are completely distinct; even with an already-existing marketing or advertising strategy, publicity requires a separate, yet parallel, strategy altogether.
  
  ...Appearing in an ad means simply that you have enough money to gain access to a certain club (Vogue, Forbes, etc.) to court customers. Successful publicity, by contrast, means that the club has chosen you. This perceived third-party endorsement makes all the difference...
  
  As different as the effects of these two approaches are, so too are the strategies that make each successful... A media placement, on the other hand, must provide information of such intrinsic value that the consumer not only a) becomes aware of the brand but b) personally identifies with it and c) accepts it as quintessential.
  

  No doubt Larsen hopes these two write-ups of his little party aren't accepted as "quintessential." Truly there is such a thing as bad publicity, especially when your negative image is placed prominently in a high-brow magazine and a general audience newspaper.
  -Adrianne
  
• September 10, 2009
• 7:59

  Woody the Traveling Bar in Seattle

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Look out! Bar on wheels!
  
  Woody, the giant Deschutes Brewery keg which has been known to travel the country pouring the finest cold Oregon craft beer, will make a stop in Seattle for the annual Fremont Oktoberfest. The Fremont Oktoberfest is packed with beer, events and activities and is a must-not-miss for those lucky enough to be in the Pacific Northwest.
  
  Grab a mug and bask in the glory of more than 70 microbrews, three beer gardens and one traveling keg on wheels at this year’s Fremont Oktoberfest, Sept. 18-20. Mobile bartenders will pour five of Deschutes Brewery’s award-winning brews out of Woody, the truck-sized, keg-shaped bar which will be stationed somewhere along N. 35th Street and Phinney Avenue N. The festival kicks off Friday night at 5:00 pm with music, food, and beer, beer and more beer. Follow Woody, the Traveling Bar in a Barrel, at [twitter.com] . More information at www.fremontoktoberfest.com.
• September 08, 2009
• 7:59

  PR tools

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Public relations has certainly gotten more sophisticated with the addition of technology. PR professionals now have access to enormous databases of media and clips and sleek distribution tools. One advantage of this is that it makes things faster and easier. But the disadvantage is that having a huge database means it's tempting to blast a ton of people at the same time. We build massive media lists, sometimes with hundreds of names. But sometimes it's better to keep it simple.
  
  These are some of the tools I have experience with:
  
  Vocus
  
  Vocus is definitely not the most user-friendly program -- everything is named vaguely -- "projects," "activities," and it's tough to figure out how to do something on your own. But Vocus has a giant database of media contacts that's updated frequently, and users can add new contents, expanding the database. Also, Vocus lets you keep private contacts private. Distribution is fairly easy, although you can't edit a distribution once it's been sent out or use it as the basis for a new distribution, and its HTML editor is sketchy.
  Pros: Big database.
  Cons: Usability, sub-par news tracking, and bad name among journalists. At a recent Media Relations Summit, a New York Times reporter called Vocus a prime purveyor of PR spam before an audience of 500+ PR pros (including the company's sales reps), and four of his colleagues publicly echoed the same. "I get more inappropriate pitches through Vocus than any other way," tweeted Vindu Goel, the Times's deputy tech editor.
  
  MyMediaInfo
  
  MyMediaInfo is similar to Vocus and slightly more usable, including an easy way of looking up editorial calendars. The database is not as large and it's more difficult to figure out how to send a distribution. In Vocus, you can scroll over the media outlet in a list and get a real description of the outlet, and a real description of the reporter, but MyMediaInfo just has stubs.
  Pros: Includes reporters' Twitter handles and personal blogs in contact info. Inexpensive.
  Cons: Inconsistent customer service. Some speculate that MyMediaInfo gets a lot of its data by scraping, and some of the info supports this -- for example, Katie Couric is listed as the main contact for CBS. I also noticed some reporters in misplaced categories -- for example, a well-known DC writer who writes about politics and nothing else, except occasionally comic books, was listed as a food writer. This does not give me a high degree of confidence in pitches I send through MyMediaInfo. Also, they have some quirks due to the wall between edcal contacts and media contacts -- you can't do a distribution to edcal contacts, for example -- but they say they are fixing this.
  
  **UPDATE: More frustrations with MyMediaInfo have arisen. Most egregious: 1) The "self-service" versus "supported" distribution options. MyMediaInfo will not let you include an image in the distribution if you are doing it yourself. And they ask for 24 hours notice to do it with their help. And 2) The system crashes and logs you out randomly.
  
  Constant Contact
  
  Constant Contact is good for newsletters and well-laid out, complex HTML emails.
  Pros: Works well, affordable at $150/month for 25,000 contacts.
  Cons: Wish there was some easier way to import contacts from a PR database. Also, it doesn't have that much functionality so it's tough to justify having it on top of a PR database like MyMediaInfo.
  
  Meltwater News
  
  Meltwater News is a clipping service that has great functionality with metrics. You can organize the clips and generate info-rich reports for clients in easy-to-read formats with graphs and charts.
  Pros: Metrics.
  Cons: In my experience, Meltwater News only collects about 1/2 the clips. Recently, it missed a big story in the Washington Post. Also, it doesn't save a copy of the story, only links to it -- so you only have the first sentence if the story is no longer live. If there was a way to add stories from outside sources and crunch them into the metrics, this would be a great service. As it is, it's not nearly as useful, and I use it mostly to supplement my clip-searching in Google and Lexis Nexis.
  
  -Adrianne
• September 02, 2009
• 7:59

  What kind of action figure will you be?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  There are multiple reasons why you should check out this post at Welcome to L.A. about personal branding.
  1) It's funny.
  2) It discusses Seth Godin. If you are not a Seth Godin groupie, you should be.
  3) It should make you think about how you leverage your personality to build a brand you can capitalize on. And it makes you think about how your personal brand may live on after you do.
  
  
  

  Yes, it’s true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger than my thumb, I already feel smarter and full of confidence. This is what a 5.375″ action figure of Seth Godin does to you. It makes you feel like a champ.
  Seth Godin would be pleased to know that he was in good company. To the left of him was an action figure of Jesus and to the right of him, Albert Einstein himself.

  Read the rest here. Or you may want to check out the whole blog, good stuff abounds.
  -Adrianne
• August 27, 2009
• 7:59

  Words to officially leave in the 90's

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Published by Network World by Carolyn Duffy Marsan, 12 Words You Can Never Say in the Office is a great insight into the Evolution we witness daily.
  
  Here are the 12 obsolete words:
  
  1. Intranet
  2. Extranet
  3. Web Surfing
  4. Push Technology
  5. ASP
  6. PDA
  7. Internet Telephony
  8. Weblog
  9. Thin Client
  10. RBOC
  11. Long-Distance Calls
  12. World Wide Web
  
  
  @jacqsmith
• August 26, 2009
• 8:43

  Hop Harvest Arrives in Bend TODAY!

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Local beer lovers, rejoice!
  
  This year's hop harvest has arrived early, and Deschutes Brewery is ready. Today, August 26th, between 10:00 and 11:00 a.m., trucks full of fresh hops will arrive at the Colorado Ave. brewery. The hops will immediately be transferred to an already-brewing batch of Hop Trip Fresh Hop Ale. You're invited to watch it all happen.
  
  In honor of the annual hop trip, Deschutes Brewery will be adding a "fresh hop" stop to that day's brewery tour. In addition, the brewers are setting aside five 5-pound bags of fresh hops for local homebrewers. (The first five local home brewers to email me will get a bag of hops.) If you're interested in joining us at the brewery for this annual event, please let me know. I'll add you to the list of people to alert when the trucks leave the valley. Pass it on.
  
  
  Cheers,
  Renee
  renee@campbellconsulting.com
• August 24, 2009
• 14:11

  Public relations and bloggers

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I think I'm in an ideal position to talk about bloggers in relation to public relations, since I'm a blogger AND a PR rep writing on a PR firm blog.
  Over the past few years, PR professionals started to recognize blogs and web sites as outlets worth pitching. But we were thinking of web sites as online newspapers and bloggers as online newspaper columnists. This was a problem because:
  1) Blogs and web sites are very different from non-online media. Interactivity, hyperlinking, unlimited space and multimedia make this medium very different from traditional outlets, and it means that online outlets are more flexible and the benefits of making them aware of your brand are different, and often better.
  2) Bloggers need to be pitched like bloggers. That is, your pitch needs to be extraordinary, unique, pertinent, web-friendly and probably delightful.
  (No doubt something similar happened when TV news arose and publicists learned that pitches had to be short, super timely and have video possibilities.)
  Web sites and blogs have more variety than TV news networks and even more variety than TV shows. The entry barrier is so low that you find web sites about everything.
  I'm not going to reveal here the secrets of how to maximize the use of bloggers and web masters; Seth Godin already has. If there is anything that Godin hates, it's mass email blasts of press releases, and if there is anything he loves, it's making the news, not spinning it.

  "Many in the flak community are trying to turn blogs into just another media outlet. They're not. Instead, they are a terrific home for the remarkable. Make stuff worth talking about first. Then talk about it."

  Read the rest of Godin's thoughts on his blog -- which amazingly shows up in the top ten Google results for the word "blog" -- here.
  -Adrianne
  
• August 21, 2009
• 7:59

  dutchtub: from Holland with love

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  In person, the dutchtub is truly a unique take on sustainability and design. The colors are vibrant, the design is modern, the idea is genius and quite a perfect fit for Oregonians.
  

  The Dutchtub was invented and designed by Floris Schoonderbeek (born 1979). He makes his work to inspire people to live the public outdoor space. One way is the wood fired hot tub which he calls, dutchtub. The dutchtub creates the opportunity to take a nice warm bath anywhere in the world, as long there’s water and wood.
  

  The dutchtub company is just starting to takeoff, and currently they're only making them in Holland, so the S&H ups the price but not for long. Distributors are popping up around the Globe more and more this year, including Campbell Consulting's residence: Bend, Oregon! Fred Voss is the man you want to know in Bend to get the dutchtub 411.
  
  
  Social Media: dutchtub has not taken a big jump on the twitter scene but there is a dutchtub">[www.facebook.com] Facebook profile for fans with some great images, like the one above. They're just getting started with their social media outreach, so log on and become a fan of a great product!
  
  To get more information on building/customizing your own dutchtub, use the contact form on their website, or you can contact the one-and-only Oregon dutchtub distributor in Oregon, Fred Voss, at 541.385.1851 or by emailing fred@dutchtuboregon.com.
  
  
  @jacqsmith
• August 19, 2009
• 7:59

  Twitterlandia

   » ‎ Campbell PR Blog

  Tags:    [edit]

  This tickled me. Only months ago, Ashton Kutcher became the first Twitter user to hit 1 million followers. Now he and talk show host Ellen DeGeneres have hustled up enough e-friends to found a respectably-sized country.
  
  
  
  "Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama."
  
  -Adrianne
• August 14, 2009
• 7:59

  Crisis communications rule #1: Don't walk away

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I was just joking around yesterday with some coworkers about one of the developments in the saga of Sam Adams (Portland's gay mayor who was scandalized for having relations with a young intern).
  
  Adams' spokesman at the time was a guy named Wade Nkrumah, a former Oregonian reporter. The scandal broke and Nkrumal essentially threw up his hands and quit. Now he's suing the city for emotional turmoil and damages, claiming that his career prospects were tainted because Adams told KATU-TV that Nkrumal quit because "the job was not what he had signed up for in terms of stress."
  
  Well. Let's start with the obvious. You damaged your own career prospects, Wade, by walking away in the middle of a crisis.
  
  People screw up. And then they lie about it. These are facts.
  
  Often as public relations professionals, we don't have control over the events. We can only spin them.
  
  Take the recent story about White House spokeswoman Dana Perino's reaction when she heard about the planned firings of U.S. attorneys for political reasons -- she flipped out. "Get me a double shot -- I can't breathe," was the quote. But then she pulled herself together and went out into the briefing room and sang an impressive tune and danced circles around the press corps.
  
  What would be your reaction if this guy applied for a job as your PR rep? "So, based on your resume, you'll bail on me when there's a crisis, and then sue me for it. You're hired!"
  
  If he's looking for the source of his damaged reputation, it looks like Nkrumal's going to end up suing himself.
  
  -Adrianne
• August 11, 2009
• 7:59

  noteworthy groundswell mentions

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Only nine pages into the book, and I have red circles and lines all over the pages, and the white space between lines are now noteworthy knowledge of the groundswell to share with you.
  
  Here are six bullet points from "groundswell, winning in a world transformed by social technologies" by Charlene Li and Josh Bernoff from Forester Research.
  
  From the introduction alone...
  

  • "This book exists to help companies deal with the trend regardless of how the individual technology pieces change. We call this groundswell thinking."
  • "...POST process for creating strategies [in order] : people, objectives, strategy, and technology..."
  • "...the most powerful goal of all - including your customers as collaborators in your company."

  Part one: understanding the groundswell
  

  • "But lawyers and entreprenuers aren't the most powerful force on the Internet. People are."
  • "Caught between a lawsuit and it's own audience, Digg bowed to the greater force: the audience."
  • "People, by moving together on the Internet for a moment in time, had created an irresistible, ineradicable groundswell."

  I hope this glimpse into groundswell has either confirmed some of your actions in the business, changed your mind of others or maybe inspired you to grab your own copy.
  
  
  More to come.
  -Jacq
• August 10, 2009
• 10:31

  ThinStick blogging

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Maybe you haven't heard of ThinStick appetite control supplement yet, but you will!
  
  If you haven't checked out the ThinStick blog yet, head on over. There's great stuff about how to manage your appetite and control cravings, as well as diet and exercise tips and stories of real people who have used ThinStick to lose weight that stays lost.
  
  We've been working with them on how to write engaging posts of just the right length, with the perfect number of links and the ideal placement of photos. Things started out bumpy but they learned fast. Now they are blogging and atwitterin' away like pros. And their Twitter page is on fire too.
  
  I'm so proud!
  
  Now if we could only get the Oregon Chai blog up and running...
  
  -Adrianne
• August 07, 2009
• 7:59

  What Happens on Facebook's Servers, Stays on Facebook's Servers

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Contributing Editor of WIRED Magazine, Fred Vogelstein, wrote an article entitled, "Great Wall of Facebook: The Social Network's Plan to Dominate the Internet - and Keep Google Out" which has changed how I visualize the inner workings of 'The Internets.'
  
  I've joked with friends, roommates and colleagues for at least the past year about Google taking over the world, and with most it seemed like a very casual known fact. As if we all knew at some level how much power and money Google has, especially after Google became a verb for search.
  
  "When is Memorial Day this year?"
  
  "I don't know. Google it."
  
  Specific social media sites like Facebook and MySpace on the otherhand, always seemed incomparable from Google in my mind. Almost regional (social media) vs. global (Google). Apparently, Facebook is not the underdog, and is going head-to-head with Google.
  

  
  "Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility."

  
  In the linked article above, Vogelstein challenges my mental image of the Internet and creates not just one circle with the word "Internet" written in the middle, but maybe two - Facebook as the second Internet.
  
  

  "It was, potentially, an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Google, on the other hand, knew relatively little about most of its users other than their search histories and some browsing activity."

  
  Throughout the article, Larry Page (Google) is burned and also praised because of his business moves, and Mark Zukerberg (Facebook) is called-out of for his age (25) and once famous business cards that read "I'm CEO... B*%@H." The negatives of each are stated... Google having access to only public information, and Facebook having heaps of information that they can't capitalize on.
  
  Overall, a great recap of their past battles together and separate, and the ones that are undoubtedly to come.
  
  @jacqsmith
• August 04, 2009
• 10:36

  Deschutes Brewery pub in the Oregonian

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Cheers to Deschutes Brewery, who got this great write-up in the Oregonian last week.
  

  Portland's brewpubs know how to do beer and do it well. But food? Not so much... But the new kid on the block, a huge, big-game-themed outpost of Bend's Deschutes Brewery, makes tasty pub grub. Some of the offerings can seem a bit effete for a beer hall (the Grilled Pear and Goat Cheese pizza with optional duck prosciutto?), but it's actually refreshing to see a pub menu with well-thought-out dishes befitting the excellent beer.

  The writer also praises the pub for its happy hour and hangout factor. (And in the Portland Business Journal yesterday, Deschutes Brewery got a nod for its social media marketing.)
  
  -Adrianne
• July 28, 2009
• 16:28

  Spreading a love of chai!

   » ‎ Campbell PR Blog

  Enclosure: [download]

  Tags:    [edit]

  How fun is my job? Check out how happy this contest winner is! She tweeted about winning the Oregon Chai - Satellite Sisters recipe contest and we love what she had to say. That just made my day.
  
  
  
  @raschknits: I won the @OregonChai @SatSisters Week 2 recipe contest. And check out my haul! AWESOME.
  
  -Judy
• 7:59

  SEO in action

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Search engines don't always know which web sites will have the information the searcher is looking for. Often they need help to know what a web site is about. That's why it's important to pay attention to the code and text on your site, so you don't end up in search engine oblivion. If your web site is invisible to search engines, it might as well not exist.
  
  Here's a good anecdote about the power of search engine optimization, or SEO. You would think that a search for "ThinStick" should turn up ThinStick.com, right? Well up until a few weeks ago, ThinStick.com was still stuck in the middle of page two on Google search. Now, it's the first result thanks to help from the web site's developer.
  
  The main problem with the web site was that the home page lacked text for the search engine spiders to read. By adding some more written content, plus writing text descriptions of the images into the code, Google was able to figure out what the web page was about. We also added links to ThinStick.com on a few other web sites to help with placement.
  
  The next step is to edit the pages "meta tags" -- the code that controls what appears in the title bar at the top of your browser. This is actually the most important place on your web site to put code.
  
  Now if you search for "ThinStick," these are the top results on page one:
  
  1. ThinStick.com
  2. athinday.blogspot.com (ThinStick official blog)
  3. ThinStick on Facebook
  4. ThinStick on Twitter
  5. ThinStick in the Metabolic Maintenance (parent company) store
  6. ThinStick on the Campbell Consulting blog
  
  -Adrianne
• July 27, 2009
• 7:59

  Outsmarting Facebook

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I just read this great article about the good, bad and ugly of using Facebook. It happens to be intended as advice for non-profits contemplating the medium but its lessons are more widely applicable to companies in general.
  
  Basically, the upsides of Facebook are not that great. Facebook is a walled-off zone where user-generated content becomes the property of Facebook and can't even be accessed or exported outside of it. Most companies don't have a lot of success with Facebook. The branding benefits are dubious and there is no really effective way to use Facebook to drive sales. The corporate Facebook rush at times seems more like a capitulation to peer pressure than a strategy.
  
  However, you have to be on Facebook. Here are the reasons why. 1) Facebook is improving the offerings for corporations and soon you can have *very* sophisticated data about some of your customers. Facebook already offers targeted advertising that is very affordable. And in the future there may be ways to do business, like direct sales through Facebook. 2) Because if you don't take control of your online brand, somebody else will. I refer you to this old post about how Domino's met YouTube.
  
  The author of the non-profits/Facebook dilemma article offers some seriously smart advice in the form of seven guidelines for effective Facebooking. He cautions, wisely, against Facebook tunnel vision. Facebook is a means, not an end, and it's only one of several similar means.

  Never require anyone to use Facebook to interact with you in a particular way. For example, always make the same content available in an open format elsewhere.

  Never require anyone to use Facebook to interact with their peers in a particular way. That is to say, don't make your part of Facebook into an exclusive club.

  Always look for ways to pull people out of the lobster trap and into the greater connective commons. Use Facebook as an entry point into other, more broadly connective media, never the other way around.

  Never develop content only for Facebook. This is a corollary of #1, but warrants emphasis.

  Always work to make your network's social maps more generally visible. In other words, one of Facebook's strong features is being able to meet friends of friends. In the case of your networks, don't let Facebook be the only place that happens.

  Never confuse Facebook with the social networks off of which it feeds. For example, don't name your social networking projects after Facebook or other media. Name them after the groups of stakeholders you are trying to empower.

  Always be especially disciplined in your thinking where peer pressure is at work. Keep in mind how you are influencing people by virtue of the connections you're fostering.

  
  

  -Adrianne
• July 24, 2009
• 7:59

  Book for August 2009: Groundswell

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  I love books. After 13 books read in one month while in New Zealand (April = rainy season), I've made a deal with myself to read at least one book a month. So far I'm doing good, but sometimes it's just hard to stay awake after working hard and playing even harder in Central Oregon.
  
  My book for July was The Bean Trees by Barbara Kingsolver. I absolutely loved every word and immediately started The Poisonwood Bible. Now because July was such a casual choice, August is going to be aimed at a more professional level.
  
  I've worked with Forrester Research and read articles with quotes from Forrester in the past, but today I've found a book written by two of Forrester's top analysts: Josh Bernoff and Charlene Li.
  
  Groundswell: How Social Media Compels Your Brand
  
  The book is here "to show you how to turn the force of customers connecting to your own advantage." I'll post a review here on the Campbell PR Blog in August, in the interim - visit the link above to get your own copy.
  
  
  September 2009 Update: See what AdvertisingAge has to say about Groundswell @ [adage.com]
  
  -Jacq
• July 20, 2009
• 7:59

  Anatomy of a social campaign: Twitter for Sh-tters

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Creative shop Skadaddle Media just launched a social marketing campaign for Wherever the Need (WTN) called Twitter for Sh-tters.
  
  The campaign draws on raw language, rather than euphemisms, in a drastic departure from traditional fundraising. WTN aims to stimulate discussions on eco-sanitation, global health and poverty issues in social networks in order to raise money and promote awareness for eco-sanitation toilets in the poorest regions of the world.
  
  The Twitter campaign asks people to tweet about the cause -- "talk sh-t" -- or ask people to donate to the fund through the WTN Web site. It costs $500 to build one eco-sand toilet and donations are already growing; @tw_tter4sh_tter just announced the campaign raised enough to buy its second eco-toilet.
  
  Viral videos uploaded to YouTube and Facebook come next. The crew has already begun to tape hundreds of flushing toilets to create music symphonies and montages, and the video will begin shooting on in mid-August.
  
  This carefully planned marketing schedule leads up to World Toilet Day on Nov. 19 when we expect there will be some sort of sanitary showdown.
  
  WTN took a marketing challenge -- how to talk inoffensively about third world sanitation -- and fipped it into a viral advantage. We can't wait to see what comes out of this campaign next.
  
  -Adrianne
• July 13, 2009
• 7:59

  This weekend: The Deschutes Brewery Sagebrush Classic Golf Tournament & Feast

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  We're so excited that the 21st Annual Deschutes Brewery Sagebrush Classic is almost here!
  
  The Sagebrush Classic is the Pacific Northwest's premier golf, culinary, libatious and social event and it just keeps getting better every year.
  
  On Friday, an amateur golf tournament pits 52 teams against each other in fierce but friendly competition for prizes, bragging rights, and a possible mention in the next day's Oregonian. Then on Saturday, 1,000 guests will gather in the meadow at Broken Top for food from some of the world's top chefs and beer from one of the nation's top microbreweries.
  
  This year, four-star Spanish chef José Andrés will prepare a dish teasingly titled "Not your everyday Caprese salad" to pair with Deschutes Brewery's Green Lakes Organic Ale, an amber ale with a mellow malt profile intertwined with subtly surprising hop flavors, brewed with five types of 100% organic malted barley and balanced with Liberty and Salmon-Safe Sterling hops. (IBUs: 45, ABV: 5.2%)
  
  Chef Andrés was recently lauded by Frank Bruni, the head critic at the New York Times, who called his food "extraordinary" and "mesmerizing." Chef Andrés will be cooking live and meeting guests this Saturday at the Sagebrush Classic Feast, starting at 5 p.m. in Broken Top Meadow. Find out more at [sagebrush.org] .
  
  There is still time to buy tickets for this fantastic, unique event, so head over to [www.sagebrush.org] and register a team for the golf tournament or buy tickets or a table for the Feast.
• July 08, 2009
• 7:59

  Beyond promoting, and onto complaining?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I really enjoy blogging, especially for Campbell Consulting Group. But this week, I had no idea where to start... I was afraid I would post about Twitter, again. The thing is - Twitter is happening, and as more than just "an ego-stroker for those who want to broadcast the minutiae of their lives in 140 characters or less [every hour]." Twitter is for everyone.
  
  Complaining for Results
  In the NYT article linked above, you'll read of different ways people have benefited from their use of Twitter, from a B2C perspective. A better Jet Blue plane seat, a response, an apology or even a direct phone call ending in an agreement. As stated in the article, these outcomes are a result of a customer's tweeted complaint.
  
  Twitter as a Resource
  Beyond Twitter being a part of the 2009 Iran elections, CNN is and has been using Twitter as a source for new content. How serious should we, especially journalists, take all tweeters? Does gaining a large following lower the probability of gaining good, worthy and honest tweets? Maybe the name of American actor Jeff Goldblum rings a bell? In the hyperlink, Goldblum tries to convince Colbert that he is in-fact alive, despite what the tweeter "@Delicioushair" tweeted about. It's worth a watch if you have 5 minutes to spare.
  
  Personal benefits from Twitter
  A small but measurable example, @Kebaba offers a Twitter Tuesday deal to their followers. I saw there was only 1 hour left from their updates, and I was able to call in a lunch order of two schwarmas and get the 20% off Twitter Tuesday discount. Simple! As far as complaining on Twitter to get a result, I attempted it with CHASE, but only got so far...
  
  Last week, I was on hold with CHASE for over eight combined hours, still working but getting so sick of the elevator music, even at a low volume. Once an employee answered, I was immediately hung up on, for the second time that day. Immediately, I twittered "I hate CHASE!"
  
  An hour later, I had a new follower, @iHateChase.
  
  -Jacq
• July 07, 2009
• 7:59

  Twitter in the newsroom

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Check out journalist Abraham Hyatt's latest Oregon Understory podcast, "Twitter in the newsroom." He interviews reporters, editors and anchors in the Pacific Northwest about how Twitter has changed journalism, public relations, and their interaction.
  

  Stop rolling your eyes — this is more than just a Twitter love fest. We talk about why journalists aren’t using it, why it’s changing how the PR industry views reporters, and why it really doesn’t matter if Twitter blows up and disappears in the next few months.

  It's an interesting look at how editors and reporters are reacting to Twitter's uses and challenges, as well as the greater lessons microblogging can teach media professionals.
  

  -Adrianne
  

  
• July 05, 2009
• 21:29

  Influencing the Influencers

   » ‎ Campbell PR Blog

  Tags:    [edit]

  In yesterday's NYT, an article about PR caught our attention. For several years now, we PR practitioners have been scrambling to take as many online webinars and read as many industry e-letters as we can. Scrambling - some would say panicking! - to remain experts and stay on top of our game.
  
  Public relations and media relations have become blogger relations, influencer relations, user relations, follower, friend and fan relations.
  
  Sometimes it has felt overwhelming, but as we move forward, we've realized something that this article sums up pretty well: it's not as much about the medium as it is about the message, and the relationships we build to get those messages out. We're still communicators and the web is a great place to cast a wide, wide net!
  
  Read the article here.
  
  -Judy
• June 30, 2009
• 17:50

  Beerku: Sagebrush Classic ticket giveaway

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  PortlandFoodAndDrink.com -- the place for PDX food news and restaurant reviews -- is hosting a beer haiku contest where the prize is a pair of tickets to this year's Feast.
  

  Think golf, music and feasting:
  
  The feast consists of 18 chefs preparing small plates to compliment a particular beer. Of course there will be wine too. Here is a list of the pairings this year.
  
  Think some amazing chefs:
  
  José Andrés (I would go just to see him), Michael Smith of Extra Virgin, Mark Kiffin – The Compound, Cathy Whims from Portland’s Nostrana, Jackie Lau – Roy’s in Honolulu, Ken Frank from La Toque in Napa, and many more. You can see the complete list here.
  
  The prize for the best beer haiku is two tickets to the Sagebrush Classic Feast at Broken Top, a value of $400.
  
  “From 5 pm until dark, the plates kept coming and the Deschutes beer kept flowing. Everyone was happy. No one left hungry. There was no one there to say “no”…. There aren’t many parties like Sagebrush in the entire country, so the opportunity to sample the fare of some of the world’s top chefs in one place is rare—especially at a place three hours from Portland.” – Willamette Week
  
  The rules are pretty simple. It must be in haiku format. The ancient art of haiku requires precision: a five syllable first line; seven syllable second line; and five syllable third line. The best haiku features a final line that works like a friendly elbow in the ribs. We only ask that the haiku be at least loosely about beer.
  

  
  Enter by tweeting @pdxfooddude or submitting your haiku in the comments here.
• June 29, 2009
• 14:12

  "A Really Goode Job" Update

   » ‎ Campbell PR Blog

  Tags:    [edit]

  The applications opened April 28 '09 and officially closed June 19. The top 50 candidates were announced on the 26 of June; and are back up for voting until July 7 when the top ten are announced and head to Healdsburg, California for Final Interviews. Four days later the winner of the Wine Country Dream Job is announced and August 15 work begins!
  Check out the top 50, there are some creative ones.
  
  This is the gal we are rooting for so far!
  
  
  
  
  -Jacq
• June 26, 2009
• 7:59

  Bend, Oregon Events

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Bend, Oregon events this summer run the gamut from street festivals to wine tastings to outdoor movies!
  
  The list of Bend, Oregon events and things to do is almost endless, but we've collected a few of the greatest hits for you here. Whether you're a local or a tourist checking out Bend for the first time, these are a great way to see what Oregon has to offer -- like events, farmer's markets, and sports activities.
  
  There are always fun things happening in Bend, but summer is even more packed with stuff to do. Check out this list of upcoming Bend, Oregon events for summer 2009. You can also find more fun events happening in Bend, Oregon at [www.visitbend.com] .
  
  If you know of an upcoming Bend event that we missed, tweet at us -- @ccgpr.
  
  NorthWest Crossing Hullabaloo Street Festival
  Friday, June 26th from 4 – 10 p.m. in the NorthWest Crossing Neighborhood Center on Bend’s west side. Live music performances will be headlined by Pepé and the Bottle Blondes, Todd Haaby and Sola Via. The one-day festival features fun activities such as: the popular bike crit (including the kids’ crit) through the streets of NorthWest Crossing, children’s activities, live music, great food, wine and beer, art displays, goods from local vendors and more.
  
  Clear Choice Free Summer Sunday Concert Series
  Every Sunday this summer, claim a spot on the green grass of the Les Schwab Amphitheater in the Old Mill District on the Deschutes River. The free Summer Sunday concert series will continue through August 23, 2009 featuring a different artist or group for each concert. Ticketed conerts are also happening this summer with big names that include Sugarland, Lyle Lovett & His Large Band and WEEN! See who's Live on Stage or contact The Old Mill District at 541 312-0131.
  

  Deschutes Brewery's 21st Birthday Party
  Deschutes Brewery is turning 21 on Saturday, June 27th and throwing a back lot BBQ to celebrate. At noon, they will tap the first keg of Black Butte XX, an imperial version of the flagship Black Butte Porter. The parking lot behind the Bend Pub will feature Woody, the traveling bar in a barrel; hot food from the grill; live music from various Deschutes Brewery staff bands:
  

  Tuck & Roll 12:00-1:30
  Good-bye Dyna 1:30-3:00
  Blackstrap 3:00-4:30
  How About No 4:30-6:00
  
  and live rock & roll from Scott Fox from 6:00 to 10:00 p.m. Inside, bartenders will be pouring several Reserve Series beers, including Black Butte XX and XXI, Mirror Mirror, The Dissident, The Abyss ’07 and ’08, and Hop Henge.
  
  NorthWest Crossing Saturday Farmer’s Market
  Every Saturday from 10 a.m. - 2 p.m. from June 27-Sept 12 in the NorthWest Crossing Neighborhood Center. Great local vendors, plus live music scheduled each Saturday throughout the summer.
  
  21st Annual Deschutes Brewery Sagebrush Classic
  Bend, Oregon's premier golf tournament and culinary event draws star chefs from all over the world. Sign up for one of the 52-team slots and play in an amateur best ball tournament, where friendly competition can lead to prizes and bragging rights. Or just buy a ticket for the Sagebrush Classic Feast and spend Saturday night dancing to live music and tasting cuisine from some of the world's hottest chefs on the hottest evening of the year in beautiful Broken Top Meadow in Bend.
  
  Deschutes Dash
  SATURDAY, JULY 18 – SUNDAY, JULY 19
  8:00 am – 1:00 pm
  Old Mill District
  2009 Deschutes Dash Weekend Sports Festival: July 18-19, 2009! Packet pick-up at REI in the Old Mill District on Friday, July 17, from 4-7:30pm. Events occur on Saturday, July 18, from 8-11:30 am and on Sunday, July 19, from 8-1:00 pm. Visit Fresh Air Sports for more information.
  Join us for the fifth anual Deschutes Dash! The most spectator friendly venue in the Pacific Northwest! The Deschutes Dash Weekend Sports Festival will again include a full weekend of activities including a Kid's Splash & Dash on Saturday.

  Sunriver Music Festival
  August 12 through 22
  Now in its 32nd year, the mission of the Sunriver Music Festival is to present quality performances of classical music and provide educational programs for the youth of Bend and Central Oregon. Classical piano and orchestral concerts plus a family concert plus performances by a flutist and a trumpeter means there's something for anyone. Check for more info at [www.sunrivermusic.org] .
  
  Wine by the River
  FRIDAY, AUGUST 14 – SATURDAY, AUGUST 15
  1:00 pm – 9:00 pm
  Riverbend Park
  A tribute and toast to benefit children. Wine by the River will offer over fifty award winning Northwest wineries, eight exquisite chocolatiers and fine dining restaurants. Visit Wine by the River for more information.
  
  Munch N Movies is coming to Compass Park in NorthWest Crossing every Saturday night at 6 p.m. from August 22 - Sept 12. This fun and popular outdoor movie experience is back, along with family-friendly movies, food vendors and more!
  
  Art in the High Desert
  FRIDAY, AUGUST 28 – SUNDAY, AUGUST 30 10:00 am – 6:00 pm
  Old Mill District
  Art in the High Desert, a juried fine art and craft festival will be held in the Old Mill District on August 28 - 30, 2009 and will showcase 110 highly acclaimed artists from across the country and Canada. Hours: Friday — Saturday: 10 am – 6pm and Sunday: 10am – 4pm
  Art in the High Desert is on the banks of the Deschutes River, in the Old Mill District. Art in the High Desert is produced by a non-profit community based organization made up of artists and art advocates who believe that a nationally recognized art festival helps promote Bend and Central Oregon as a cultural center. Visit Art in the High Desert for more information.
  

  -the CC team
  
• June 24, 2009
• 7:59

  #iranelection

   » ‎ Campbell PR Blog

  Tags:    [edit]

  On the right of your twitter window are Trending Topics, all starting with a "#" sign. #iranelection has had a steady top position on this list for over a week now, and when clicked on, you can see real-time results for #iranelection.
  
  The amount of involvement from all over the world is astounding, from all perspectives. It is also undeniable. This is because of the concerns expressed by the Eurpean Union and some Western States of the voting process. See Wiki for more details of the conflict around the 10th Presidential Iran Election.
  
  One of the candidates for president is Mir-Hossein Mousavi; who has a very active, serious and informative twitter with 26,461 followers. With this real-time social media tool and large following, Mousavi is organizing protests and events by the hour.
  
  On NYT.com, under The Lede, the Latest Updates on Iran's Disputed Election has been updated hourly since June 12. They are encouraging their readers inside Iran to submit photos and videos.
  

  On The Lede, a response was made by President Obama after a question from Nico Pitney at The Huffington Post because of Web 2.0. The question Nico asked was directly from an Iranian using the internet to solicit questions. This response is also posted on The Huffington Post.

  
  

  -Jacq
  

  
• June 22, 2009
• 7:59

  Journalists going into PR

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I just got an email from a former editor at the Virginian-Pilot in Norfolk, Virginia. She was laid off a few months ago and is still looking for a job:
  

  I'm still major unemployed and money is running out. I've written a couple freelance pieces for The Pilot's home section but it pays for sh*t and does nothing for my writing prowess or ego.
  
  I'm trying to support my habit with PR jobs, but there are so many out-of-work journalists, they're all willing to be flaks to bring home a paycheck.
  

  Talented journalists cross over to PR all the time. They write speeches and ad copy and press releases. But the recession coupled with troubles in the industry has led to a mass migration and the PR job market has apparently been flooded with former journalists defecting to the other side. Some reporters are even trying to juggle both. This guy is an award-winning journalist from Portland who's now freelancing and doing PR consulting on the side.
  
  This is great for the public relations sector since we're basically getting insiders and in some cases, double agents. But it's bad for journalism, which is a bleeding talent. And we must remember that if journalism dies, PR dies too.
  
  -Adrianne
• June 19, 2009
• 18:41

  Be Still My Beating Heart: PR Pays for Media?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  When I saw the recent AdAge article about PR people buying media, I think my heart stopped for a moment. What!? PR focuses on earning media coverage: all the emails, phone calls, deskside visits, special events –striving for just a “mention” by the writers we woo on a daily basis. I checked all my college text books. No mention of purchasing media placement. The most we can do is cajole with some free products or travel.
  
  Okay, okay. It’s not that extreme. Gur Tsabar’s AdAge article limits our purchasing power to one small area: search. Marrying paid search ad placement with PR efforts can exponentially enhance key messages – quickly and effectively. It gives a level of control that traditional PR does not include. And, it just makes sense. People search for information everyday online, we can feed them the information they need and back it up with legitimate media coverage.
  
  The premise may have made my heart skip a beat, but the article brings it right into perspective. The communications landscape is changing at light speed, but it’s not time to recycle those old textbooks quite yet.
  
  
  -Marie
• June 16, 2009
• 7:59

  SEO Tip #2: Vary your link text

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  One of the considerations Google, Bing and other search engines take into account when tallying up the number of links to your web site is something called "anchor text." Anchor text is the text that you click on to follow the link. Search engine robots use this text to help figure out what the web page is about.
  
  You probably see a lot of unoptimized links around the internet with anchor text like "Click here for more information" or "To read more, go to www.deschutesbrewery.com." (Note: This is the main reason why it's important to have keywords in your domain name.)
  
  The temptation when writing a press release would be to optimize your anchor text. Something like:
  

  Check out the Bend, Oregon Golf Tournament and Culinary Event Sponsored by Deschutes Brewery.
  

  would be a nicely optimized link. But don't write all your links like this.
  
  You should definitely pay attention to anchor text when writing releases and other online copy. But Google and other search engines consider it normal for your backlink profile to contain a lot of unoptimized links, and Google especially has heavy penalties when it sees something that looks like the over-optimization tactics that spammers, porn sites and shady mortgage providers tend to use. For this reason, it's important to vary your anchor text when writing press releases and web copy.
  
  In addition to the nicely optimized link above, you should include a link that look something like this:
  

  For more information about the Sagebrush Classic Golf Tournament, click here.
  

  and this:
  

  To learn more about sponsorship opportunities and how to purchase tickets for the Sagebrush Classic Feast online, go to [www.sagebrush.org] .
  

  This way, you give yourself the benefit of a beautifully optimized link, plus some normal-looking links to avoid setting off red flags at Google.
  
  -Adrianne
• June 15, 2009
• 7:59

  Happy 21st Birthday, Deschutes Brewery!

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  What: Deschutes Brewery’s 21st Birthday Block Party
  
  When: Saturday, June 27th, 5:00 p.m. to 9:00 p.m.
  
  Where: Deschutes Brewery & Publichouse in the Pearl District, 210 NW 11th Ave, and Davis St.
  
  Why: Deschutes Brewery is turning 21!
  
  What to Expect: BBQ, Music & Brews
  
  Davis Street will be blocked off for the event, which will feature an outdoor grill, live music Deschutes Brewery staff band, Water & Bodies. Inside, bartenders will be pouring several specialty beers, available only at the Pub. Brewers will unveil Black Butte XXI, an imperial version of the brewery’s flagship Black Butte Porter.
• June 11, 2009
• 7:59

  A Very Goode Job

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  
  
  The Deal: Murphy-Goode Winery is looking for a Web 2.0 Guru including Facebook, blogs, social media, and YouTube — to tell the world about the Sonoma County Wine Country.
  
  "We got to thinking about the new age of communications and we figured it was a pretty good thing."
  
  Web 2.0 Ladies and Gentlemen, is here to stay.
  
  If you want to see some front-runner candidates for the 'really goode job' and some American Idol-esque contestants (hilarious), check this out!
  
  
  -Jacq
• June 09, 2009
• 7:59

  A word on branded apps

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  We posted before about the usefulness of branded new media applications. Should you invest in one or not?
  
  iPhone applications typically start at around $10,000 for development. What most people don't realize is that you can get a lot of the same utility -- for a lot cheaper -- by investing in your mobile web site.
  
  Your mobile web site is the version of your web site that users see when they visit it from their phones. The site can detect what platform people are using -- iPhone, Palm Pre, Blackberry, etc. -- and present you with a web site designed specifically for that platform.
  
  Here's a tool that lets you see what your web site looks like on your customers' mobile phones.
  
  -Adrianne
• June 08, 2009
• 7:59

  Help! Missing Actor... An indie filmmaker's viral marketing ploy

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  Check out this social + viral marketing ploy by Portland indie filmmaker Andy Mingo:
  

  Actor Eddie Wretch is still missing, six months after his director first tried to reach him to let him know that his most recent film, The Iconographer, is a likely film festival hit...
  

  ...Without evidence of some crime the actor is just another missing person to law enforcement so film maker Mingo has turned to social media to create a Wretch Watch.

  He has enlisted Wretch's and his own fan base to help in the search and he spends his evenings posting Find Eddie messages on Facebook and MySpace. He's even working on a quick Where is Eddie Wretch documentary to raise awareness of the lost actor.

  To maximize interest in the search for Eddie Wretch director Mingo is offering an atypical reward: an invitation for two to a private screening of The Iconographer at a Portland celebrity's home.

  "...We're following every lead but my goal of finding him before the big preview seems more unlikely each day," said Mingo.

  Read the full story here.

  Great idea, but so far the social media campaign seems lackluster -- I couldn't find much evidence of Mingo following through on his promise. If you have a killer idea about how to use social media, go all out! It's cheap and easy to promote something virally, but you need more than a press release. Post videos that combine clips from the movie with content created exclusively for the viral campaign, or create digital images of a missing person poster. The key is to create things that people can spread around.
  
  A good example is the extensive social + viral campaign that promoted the 3D claymation film Coraline, which I'll post about soon.
  

  -Adrianne

  
• June 04, 2009
• 8:21

  The Social Media Un-Road Trip

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  While browsing treehugger, (a site that should be bookmarked on at least 51% of browsers) a posting surfaced about Boaz Frankel. With social media marketing in action, Boaz is taking himself on an "Un-Road Trip" across America. This is an un-road trip because he plans to use everything but a car...
  
  He is updating us all, especially the media, via twitter. Photos and short documentaries are also being posted on his website for our eye-feasting. His ultimate goal is to zig-zag his way across the country using only alternative modes of transportation, a.k.a, "...not our beloved car."
  
  This is an 'of-the-times' marketing idea for beginning and already established businesses. Boaz mentions the names of various businesses and hotels that have helped him out along his journey on his twitter, blog, and in his video shorts. By using social media, @Boazf is able to create buzz for new and existing businesses, and for himself. He even landed air time with NBC News Anchor Matt Lauer to narrate Un-Road Trip: The Trailer.
  
  Don't underestimate the power of social media.
  
  Treehugger source.
  
  
  -Jacq
• June 03, 2009
• 7:59

  I'm Having an Identity Crisis - On Twitter

   » ‎ Campbell PR Blog

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  I sat down several months ago at my desk, cracked my knuckles, took a big drink of coffee and settled down for some hard work. In fact, I had blocked my entire day off for one thing: Twitter. I was determined to launch myself into the world and get myself some tweeps; figure this thing out once and for all.
  
  I knew that Twitter was an important part of brand-building, relationship management, SEO and more for my clients. I wanted to add this powerful tool to their communications arsenal, but first I wanted to make sure I had it down on my own. Thus, @mariefayandre was launched.
  
  Today, I spend time each day tweeting away with my new friends from around the country. Sometimes I love these tweeps so much I just want to send them cyber-hugs. They really "get" me. I dream about doing a cross-country road trip to visit them. But, I have a tiny problem, an identity crisis of sorts.
  
  I have been in public relations and marketing for the last 15 years. I love to network with others, to share information and tap into the vast amounts of knowledge that exist in the minds of fellow marketing professionals. And I have discovered many of these brilliant minds on Twitter. But I am afraid that I am boring them to death, because I love dogs.
  
  Anyone who knows me knows that I am an avid dog mama - I devote nearly all my spare time to rescue, care, love, feed, pet, wash, walk, run, snuggle my dogs and foster dogs. My breed of choice (although I am not exclusive in my love) is the misunderstood pit bull. Do you have any idea how many people love these dogs? Well, I do. We've found each other on Twitter.
  
  Sure, I try to create balance in my tweets. I want to be valuable to my marketing tweeps and connect with them on a professional and personal level. Yet, I love to tell my dog tweeps about my latest dog drama, rescued dogs that need homes and ask for advice on dog diet, training and behavior.
  
  So, what's a girl to do? I wish I could run two identities from my Tweetdeck. I could conceivably have three different browsers up with three different handles going at once. But somehow, it seems a little false. That's one thing I really love about Twitter - the honesty.
  
  Marketing tweeps - I sure hope you love dogs. I am not trying to be annoying with all the canine talk - I am just being myself (and if you ever want to adopt a dog, you know who to DM first). I hope I provide some value to your day in spite of my distraction with all things doggie. Dog tweeps - who couldn't use a few PR and marketing tips here and there? Plus, I know you love me anyway. We're in this together.
  
  Maybe an identity crisis is a good thing. Maybe it helps us find out who we really are. And maybe, just maybe, there's room on Twitter for a dog-crazy PR gal.
  
  -Marie
• June 02, 2009
• 7:59

  Campbell Consulting Clients on Twitter: The Sagebrush Classic

   » ‎ Campbell PR Blog

  Tags:    [edit]

  The Deschutes Brewery Sagebrush Classic, the Northwest's premier golf and culinary event, is tweeting away at @sagebrushbend. Check it out for a countdown to the event, news and links as well live updates from the actual golf tournament and beer and food pairing feast.
• June 01, 2009
• 7:59

  Recession Marketing: Should You Cut Your Advertising and PR Budget?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  New research from Oregon State University and Western Oregon University shows that companies that companies that don't cut theor advertising and public relations spending in a recession have a competitive edge in the future.
  

  "Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.

  "The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange that demonstrated a four-year advertising contribution to earnings.

  "They found that when adjusting for inflation, advertising expenditures contributed to increased earnings by firms for up to three years."

  Read the rest of the article here.

  -Adrianne

  
• May 30, 2009
• 14:50

  ThinStick Appetite Control

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  Introducing another Campbell Consulting client on Twitter!
  
  Check out the appetite control supplement ThinStick on Twitter for tips on how to reduce cravings and control how much you eat and when, as well as links to informative health articles.
  
  ThinStick is a remarkably clever all-natural formula that uses oat and palm extracts to trigger the body's natural appetite control mechanism. Also called the ileal brake, this reaction stops food cravings for four to six hours between meals. Paired with a healthy diet and exercise, ThinStick helps dieters stick to their diets and finally lose that weight!
  
  The formula has become one of the most popular diet methods in Europe, and now it's available to Americans. Check out the ThinStick web site for more information on the science and research behind ThinStick and ThinStick shake.
• May 29, 2009
• 7:59

  Introducing i.c. organics

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  

  In a laboratory of a converted historical home in the heart of downtown Bend, Oregon, our dedicated artisans spend pleasurable days mixing and handcrafting fresh batches of dreamy concoctions using only ingredients coddled from seed to harvest. Perfected with a pinch of love, they are then bottled and passed on to you, so you can nurture your blossoming one with the gentle, sweet goodness of jojoba, shea butter, honey, and vanilla.
  
  And the goodness keeps going.
  10% of the proceeds of this purchase benefit Justice for Children, a nonprofit group that provides legal advocacy for abused children. And to think, it all started with a few seeds.

  i.c. organics is a fabulous organic skincare line specially designed for a baby's sensitive skin. The "i.c." stands for "influence change," a principle this company embodies from its passion for charity to its commitment to 100% transparency in its ingredients at a time when other baby product companies are being exposed for using ingredients that have been shown to cause cancer.
  
  "Great products, an important cause, and an unshakable belief in the mission have this start-up heading down the path of success," Cascade Business News wrote in April 2009.
  
  Recently, i.c. organics was chosen as a "Best Baby Shower Gift" in Examiner.
  
  Check out the beautiful i.c. organics web site and follow i.c. organics on Twitter.
  
  -Adrianne
• May 28, 2009
• 15:17

  A Catholic Social Media Movement

   » ‎ Campbell PR Blog

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  On May 21, 2009, Pope2You was released. A Web portal featuring links to Facebook, YouTube and also iPhone applications. It seems Pope Benedict XVI is reaching out to a younger audience with a hat full of tricks they'll appreciate. Today, there are nearly 4 million visits.
  
  On May 24, The Pope made an address that supported the use of social media and introduced the Web Portal.
  
  Adam Isserlis, VP and director of digital media for Rubenstein, made a statement we appreciated: “I think it was a good move for them from a PR perspective...[Social media] ties into their idea of community and responsibility and communication between individuals and members of the church."
  
  Why wouldn't The Pope get on-board with Web 2.0 Efforts? Web 2.o as a whole is a huge movement! There are a lot of people to reach out to and it was only a matter of time for not only businesses to utilize these tools, but also organized groups like Catholicism.
  
  Monsignor Paul Tighe, the Secretary of the Pontifical Council for Social Communications who will be running the portal, made a very 'real' statement: “Obviously, we can't change the message, but we do have to recognize the culture in which we live.”
  
  To view the article refrenced above on PRWeekUS, you may have to login. So, just note that you can read a similar article on The Chicago Tribune.
  
  -Jacq
• May 26, 2009
• 7:59

  What goes best with Oregon Chai?

   » ‎ Campbell PR Blog

  Tags:    [edit]

  ...You tell us!
  
  Oregon Chai and Satellite Sisters are hosting a recipe contest. Send in a great recipe for your favorite treat to accompany a cup of hot Oregon Chai latte or a tall iced Oregon Chai frappuccino, and you could win a selection of Oregon Chai's yummiest beverages and/or an Oregon Chai/Satellite Sisters gift basket.
  
  Cookies, brownies, bars, pie, granola, crumbles, cakes — as long as it tastes great with Oregon Chai, enter away! If your recipe has a story or a special Oregon Chai connection, we want to hear it.
  
  Click here to learn how to enter.
• May 22, 2009
• 7:59

  (Your Name Here) Pollock

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Get creative with your mouse!
  
  People's Voice winner of the 2009 Webby Awards.
  
  Click above to find out why.
  
  
  Enjoy!
  -Jacq
• May 21, 2009
• 7:59

  Budget Travel: Another great hit for Deschutes Brewery

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  An article in the May issue of Budget Travel highlighted the Deschutes Brewery pub in Bend as organic, delicious and affordable.
  
  
  The State of Being Green
  Justin Bergman, May 2009
  

  "We get our first taste of Bend's character at the Deschutes Brewery, where nearly every item on the menu is organic.
  
  The burgers? Made with locally raised, hormone- and antibiotic-free elk and beef.
  
  The buns? Baked with the brewery's leftover grain. Even the mustard is homemade."
  
  
  

  
• May 20, 2009
• 9:06

  Campbell Consulting in the News!

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  
  
  
  BeerAdvocate wrote about Campbell Consulting's selection as the agency of record for Deschutes Brewery, one of our newest clients.
  
  by Jason Alström, May 11
  

  "The minute we said go, Campbell Consulting hit the ground running. They're delivering ideas that push the envelope, right off the bat," said Mark Hegedus, Director of Sales and Marketing of Deschutes Brewery. Hegedus should know a good idea when he sees it: he hails from Coors and more recently, Red Bull.
  
  Campbell Consulting's online PR experience and intimate familiarity with Deschutes Brewery's beers and culture were deciding factors in being chosen as public relations agency of record. It didn't hurt that they expressed a commitment to whatever product sampling and feedback is required of them.
  
  Read the full article.
  

  Other new clients Campbell Consulting has added in the past 6 months include Eagle Crest Resort, Metabolic Maintenance Products and Old Mill District - all based in Central Oregon, but utilizing our services to conduct regional and national outreach.
  
  -Judy
• May 19, 2009
• 12:12

  Oregon Chai Matcha Green Tea on All Women's Talk

   » ‎ Campbell PR Blog

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  "A little sweeter and a little creamier, the Oregon Chai brand turns regular green tea into a frothy latte."
  
  Seven Delicious Ways to Get Your Green Tea: Read it here.
  
  
  
• May 18, 2009
• 7:59

  Sagebrush Classic Blog

   » ‎ Campbell PR Blog

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  What was Hawaiian chef Jackie Lau's most embarrassing moment? What food can Chef Ken Frank not stand? We'll be posting those answers and more chef-ly tips and tidbits on the Deschutes Brewery Sagebrush Classic Blog.
  
  Check out the Deschutes Brewery Sagebrush Classic Blog for exclusive interviews with Sagebrush Classic chefs.
  
  -Adrianne
• May 15, 2009
• 7:59

  Viral Video of the Moment

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Low-budget, viral commercial. It's PURE creativity. We loved it, and 749,000 other people did too!
  
  
  
• May 13, 2009
• 7:59

  Google Guilt

   » ‎ Campbell PR Blog

  Tags:    [edit]

  I'm sure most of you heard about the cup-o-tea episode with Google. Well, if not, the UK Sunday Times stated a single Google search was said to emit 7g of CO2. Comparatively, the process of boiling water for a single cup of tea emits 15g of CO2. This was published, and a couple days later the Harvard physicist who was the source of the data denied the statement. Google then challenged the allegations with a few stats.
  
  Found on TechCrunch.com, Google compared the emissions of a Google search with the following: a daily newspaper, orange juice, EnergyStar dishwasher, average U.S. automobile, cheeseburger and an average U.S. household. (See graph below for details or refer to article linked at bottom of post.)
  
  
  I understand why this data was released by Google, but I don't think they took the best approach. Why not go straight to the source and find a better way for Google to be more efficient in its emissions? You know Google has a forgiving budget. So buy some carbon offsets, have every employee plant a tree, or be honest, admit, and offer some advice to the global Google following:
  
  For Example: "Yes, each Google search emits approx 7g of CO2. We are taking measures to help lower these numbers and would like to encourage you to 'green' your searches by doing the following: (List of ways to lower emissions at home, etc.)"
  
  It seems that many others feel the same way, or at least thought Google could have handled the accusations differently. Here is a similar article posted on Treehugger, but if you want to get some reader comments read the TechCrunch mentioned above, "Google Is Greener Than Thou."
  
  
  -Jacq
• May 12, 2009
• 7:59

  Search Engine Optimization for Public Relations: Tip #1

   » ‎ Campbell PR Blog

  Tags:    [edit]

  As more publicity and public relations material ends up online, it's becoming more and more important to tailor the message to the medium.
  
  Josh Millrod of Positive Vibes SEO is training me on how to write copy for press releases, web sites and blogs with search engines in mind. It's a broad subject, but I'll be posting some tips about how to marry your SEO and PR strategies.
  
  Tip #1: Give Your Press Release A Relevant Title
  
  
  When your press release is posted online, the headline probably will be coded so that it's bolder and bigger than the rest of the text. This sends a signal to the search engine that those words are more important than the rest of the text, so it will weight the title more heavily when deciding what the page is about.
  
  The key to optimization is to make it easier for the search engine to decide what your press release is about. Say you're writing a press release for Willy Wonka's new watermelon-flavored licorice. If you give your press release a cute title, say, "Pink Is The New Black!" the search engine has no idea what the release is really about.
  
  The New York Times recently had a story called "Gentlemen Cows In Prime Time." The story was about the Supreme Court upholding the FCC rules about swearing on TV. But what would a search engine think that story was about? Cows? Prime rib, maybe?
  
  It takes extra effort to write for search engines and for humans, but the two are not mutually exclusive. Write your headline so that whoever reads it understands immediately what the release is about.
  
  Better: "With New Licorice, Pink Is The New Black"
  
  Even better: "New Willy Wonka Licorice Shows Watermelon-Pink is the New Black"
  
  Best: "New Willy Wonka Watermelon-Flavored Licorice Proves Once And For All That Pink Is The New Black"
  
  -Adrianne
• May 06, 2009
• 23:34

  Which is the real Google?

   » ‎ Campbell PR Blog

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  Guess the logo!
  
  Just like the site says, "You see these logos everyday, but how well do you pay attention?"
  
  Try these two links below to find out how well you observe your surroundings:
  http://www.guessthelogo.com/?v=web1
  http://www.guessthelogo.com/?v=web2
  
  -Jacq
• May 05, 2009
• 7:59

  The Viral Video

   » ‎ Campbell PR Blog

  Tags:    [edit]

  What's the best way to promote a product?
  
  Word of mouth. Hands down.
  
  Publicists help make this happen because journalists are the best word of mouth authorities out there. Everyday, there's at least one news item or column that everybody is talking about.
  
  The web changes the way word of mouth works. Now you can spread information by word of mouth to people you don't actually know through Digg, Twitter, Facebook.
  
  And one of the stickiest, most viral sites of all: YouTube.
  
  Everybody wants to make a viral video. Remember the smash hit "Tea Partay," a music video where three well-scrubbed, upper-class New Englanders rap about finger sandwiches, croquet, and Smirnoff Raw Tea, a flavored malt beverage? Well, maybe you don't, but it's had almost 5 million views on YouTube.
  
  
  
  Smirnoff Vodka made the ad, but it didn't put it on YouTube. The company simply put it on one of its websites, and visitors loved it so much they put it up on YouTube themselves. How viral is that?
  
  Hadn't thought of making a video? You should. As if videos weren't already hot enough, their popularity is still increasing.
  
  -Adrianne
• May 04, 2009
• 7:59

  Deschutes Brewery in Beer Examiner

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Check out this great hit for Deschutes Brewery that appeared in Beer Examiner last week! It's an article about Deschutes Brewery's new beer, Mirror Mirror, a premium aged beer that uses a wax seal to prevent oxidation.
  
  
  

  Most food and beverage labels warn with “Best Before” dates implying that the product is not at its finest upon “expiry.” Craft brewers are once again changing the paradigm.
  
  Read the Deschutes Brewery notes on its latest release, Mirror Mirror. “Best if consumed after April 2010.” At 11.5% and 30 Bittering Units (relatively low) this malt-emphasized oak aged barley wine is more in the style of English barley wines than the hoppier American version...
  
  What I’m about to tell you will probably be one of the most important reasons why this beer will rise in quality and popularity. The bottle closure is sealed with wax.
  
  This may seem insignificant, but it’s a very big deal to those who collect, age and savor beer.
  
  Read the rest.

  
• May 01, 2009
• 12:05

  Recession Logos

   » ‎ Campbell PR Blog

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  Here are some Logo Concepts that emerged in February 09, entitled "Recession Logos."
  
  Image from Logo Blog.
  
  Enjoy!
  
  -Jacq
• April 30, 2009
• 12:47

  Personal Branding

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  Here's a site to know about: Mashable, The Social Media Guide.
  
  April 30, 2009 Mashable posting by Dan Schwabel: 5 Ways to Take Control of Your Personal Brand Today. Read, and get tweeting! It's five simple ways to ensure your image, your way.
  
  For all of us "younger peoples," a big Personal Branding suggestion would be deleting college photos on FB (at least removing the photo tags, yes all 812 of them), or creating friend categories with limitations. This is not lying, it's being smart. Plus, you're becoming more professional than you were in college, so it's re-evaluating yourself in a way!
  
  The job market today is just like the housing market, A Buyers Market. Why would an employer not take a minute to Google your name, college, home town (information on resume) and start learning about you via social media sites? It is as easy as it sounds.
  
  For those of us with jobs, let's keep 'em! Start by reading about Personal Branding in the link above, and then start using that lil' head of yours!
  
  Question: How many times have you read or herd about an employer reading employees social media sites to see their tweet, during work hours, of how bored they are?
  
  Anwser: Too many.
  
  Here's an example from the HUB, posted on April 16, 2009.
  
  Not OK.
  
  Let's start using these great digital marketing tools with better intentions. Get professional and network, sell, learn, discover and promote with taste!
  
  -Jacq
• April 29, 2009
• 7:59

  Deschutes Brewery Sagebrush Sampler

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Deschutes Brewery is putting on a fantastic event at the Portland Pub on May 11 and we're excited to be helping promote it! The Sagebrush Sampler is a smaller version of the big summer Sagebrush Classic Feast for those who can't wait until July...
  
  The Sagebrush Sampler will take place at the Deschutes Brewery Pub in downtown Portland on Monday, May 11, with seven Portland chefs preparing their tastiest small-plate specialties for guests to enjoy with Deschutes Brewery's award-winning craft beer. Proceeds go to benefit Morrison Child & Family Services.
  
  Special discounts on tables, golf and tickets for the summer Sagebrush Classic will be available to attendees of the Portland event.
  
  Here are the details:
  
  Sagebrush Sampler
  Monday, May 11
  6:00-9:00 p.m.
  Deschutes Brewery Portland Pub
  210 NW 11th & Davis
  Portland, OR 97209
  Map
  
  
  
  

  

  
  
  
  Participating Chefs:
  Cathy Whims, Nostrana
  Pascal Sauton, Carafe Bistro
  Scott Neuman, ¡Oba! Restaurante
  Jill Ramseier, Deschutes Brewery, Portland
  Jeff Usinowicz, Deschutes Brewery, Portland
  Philippe Boulot, The Heathman Restaurant & Multnomah Athletic Club
  Pascal Chureau, Fenouil Brasserie
  
  Entertainment:
  Aaron Meyer, concert rock violinist
  
  Beneficiary:
  Morrison Child & Family Services
  
  Tickets: $100 each. Call 503-332-5000 or 800-601-8123 or stop by the Portland Pub to purchase tickets.
• April 28, 2009
• 7:59

  Citizen journalism

   » ‎ Campbell PR Blog

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  Blogs have given rise to a new class of citizen journalists, and Rupert Murdoch hopes to ride the wave. Last week, Fox launched uReport, which allows MySpace users to upload and tag photos and videos for possible use on the news network.
  
  The major news networks were already getting a lot of help from citizen journalists. Often, anchors will ask multi-media armed viewers to email tips, photos or video from the scene.
  
  Although Fox's uReport has fewer capabilities than CNN's iReport, this represents a meaningful push to take advantage of the journalist in all of us. It also shows a trend toward grassroots journalism, where viewers tell news professionals what's news, instead of the other way around.
  
  So what does that mean for us public relations professionals? It means it's more important than ever to get your customers passionate about your brand. Hook up with 100,000 fans through MySpace, mobilize them to uReport news about your product, and suddenly you're on Fox News. Power to the people.
  
  -Adrianne
• April 23, 2009
• 7:59

  Pizza Hut, possibly taking a lesson from Domino's, to hire Twintern

   » ‎ Campbell PR Blog

  Tags:    [edit]

  So this tickled me a bit. After the devastating YouTube video that will possibly forever link Domino's with food desecration, we get this announcement from Pizza Hut, which appears to be trying to shape up its social media presence in a hurry.
  
  
  
  Ta-da! The Pizza Hut Twintern will begin June 1 and “bring an outside perspective” to promotions, tweet about pop-culture news of interest to Pizza Hut consumers, and monitor Twitter for negative communications.
  
  Pizza Hut insists its program was developed before the Domino's fiasco.
  
  

  The Twintern role was initially pitched by the Zeno Group, Pizza Hut's PR agency of record. The Twintern position will also be used to create an authentic voice that college students can identify with, and to provide an outsider's perspective of how the company works.

  “Right now, there may be emerging media, [college students are using], we're not aware of,” said a Pizza Hut PR manager. “That's why we want someone from that age group to fill that role and keep an eye on what's coming up as well as what's popular right now.”

  
  

  Hopefully the new Twintern will bring some pizazz to the company's boring Twitter feed, [twitter.com] .
  
  -Adrianne
  

  
• April 22, 2009
• 13:42

  Google Trends LABS

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Google Labs is a great tool - and Google Trends is even better! I was doing a website audit for a potential client and found Google Trends to be a very useful tool for such a project. I dove a little deeper and started to do some of my own research, just to get some insight into the numbers of social media. You can do the same with your company and its competitors; just use a comma to separate the keywords.
  
  The above image demonstrates the trends and correlations between MySpace, YouTube, Facebook and twitter.
  
  -Jacq
• April 21, 2009
• 7:59

  "Disgusting Dominos People" -- When Social Media Crisis Strikes

   » ‎ Campbell PR Blog

  Tags:    [edit]

  There are many constructive reasons to get involved in social media -- connect with customers, do market research, and reach out to the younger generation of consumers. But there are companies who still say, "Social media won't work for us -- why should we pay any attention to it?"
  
  Here's why. Last week, two Domino's employees video-taped themselves doing unspeakable things to ingredients before putting them in a customer's pizza -- and put it on YouTube.
  
  
  "In about five minutes these will be sent out and somebody will be eating these -- yes, eating these," one employee says in the video. "And little do they know that the cheese was in his nose and that there was some lethal gas that ended up on their salami. Now that's how we roll at Domino's."
  
  As one spokesperson for Domino's said, "Any idiot with a webcam and an internet connection can attempt to undo all that's right about the brand.
  
  Dominos has 125,000 employees in 60 countries and a loyal following, but two immature employees and one three-minute video did arguably irreversible damage to the brand. It was only one video, but how long do you think the association between Domino's and idiot employees doing nasty things to food can last? We're betting the stigma will be around for a long time.
  
  So the lesson is this -- you may not think social media is the most productive venue for your company's brand, but it can't be ignored. Domino's only got around to creating a Twitter account the day after this crisis broke -- and the company's public statements about it made it obvious that it had never occurred to them to do so before. If Domino's had a handle on what was going on in the social media world, they would have been monitoring YouTube for Domino's-related videos and been able to get the video removed and the employees fired before it spread virally.
  
  Catherine Taylor chastises Domino's for dropping the ball in this MediaPost article.
  
  -Adrianne
• April 16, 2009
• 13:46

  Design and Content

   » ‎ Campbell PR Blog

  Tags:    [edit]

  One of my favourite blogs I've found to date is ISO50 Blog. Today I was reading through previous ISO50 postings for some daily inspiration, and came across one that caught my eye. The video was originally posted on TED.com, and is about designers and their current/potential contribution to newspapers. The posting is entitled, "Can Design Save the Newspaper?"
  
  If you are looking for a bit of hope, artistic inspiration, or just some good words from a great designer - click on the link above.
  
  Words I took from Jacek Utko include the following, "I took an architecture rule of function and form and translated it to the newspaper of content and design," and "Improving the product completely, not just the design."
  
  The video runs 6:05 and is worth the time to watch.
  
  Enjoy.
  
  -Jacq
• April 15, 2009
• 15:44

  Unleashing Your Business Communications

   » ‎ Campbell PR Blog

  Tags:    [edit]

  
  I took my newest dog, Watson, off the leash today. Yep, that's right. I threw caution to the wind and let him frolic freely in Bend, Oregon's public land for the first time since bringing him into foster care four weeks ago. His self-expression shone through. He jumped and ran and played. He barked and squeaked with joy.
  
  And yet, amidst his enthusiastic antics, something happened. He kept coming around to check on me. He'd look up briefly to make sure everything was alright; he wasn't quite comfortable in his freedom. He was unleashed, but still engaged.
  
  As I struggled through the rest of my run, I thought that Watson's behavior had a lesson in it that we could apply to the new world of business communications. Employees, consumers, businesses, marketers, communicators have been "unleashed" in the social media and social networking world. Everyone is blogging, messaging, Facebooking, tweeting, digging and more - it is a happy festival of content and information. Businesses can engage with their audiences on a personal and real-time level, while also gaining valuable, current feedback.
  
  Gone are the days of strict messaging rules and carefully crafted communications documents. Even the most gifted and targeted marketer may have trouble following the "rules" when fitting thoughts into a 140 character tweet. So the online conversation goes - it becomes real, engaged and vital. There is a fine line to be walked between corporate messaging and creating real relationships. Too corporate = alienation. Too casual = undermining the brand.
  
  So maybe a Watson-like approach is best. Unleash the personality of your business in the online world, but don't forget to check in with your brand and with your business to remember what your goals are.
  
  -Jacq
• April 13, 2009
• 7:59

  Deschutes Brewery Sagebrush Classic Website

   » ‎ Campbell PR Blog

  Tags:    [edit]

  Phew! I just spent the weekend updating the Deschutes Brewery Sagebrush Classic web site in one big blitz.
  
  Updating a web site is a huge pain (for me, at least). I can write a press release in an hour, but HTML drives me crazy. You misplace one "

  But my reward? An email from one of the Deschutes guys, thanking me for my work ;) It made me feel warm and fuzzy.

  All that aside, I'm really excited for this event! Can you imagine wandering around the gorgeous Broken Top Meadow on a summer day, drinking Deschutes beer and tasting food from some of the world's greatest chefs? Then after the sun goes down, dancing and rocking out to live music? It sounds so fun and relaxing. Of course, there's the epic golf tournament too -- and all the afterparties and preparties -- it just sounds like a crazy good time all weekend.
  
  
  
  But massive parties like Sagebrush require a lot of planning. And a lot of web site updates. We just added a blog to the site, which Renee and I will be updating frequently.
  
  All this work for Deschutes is making me want a frosty glass of Black Butte Porter -- one of my absolute favorite beers even before I started working on the account.
  
  -Adrianne
• April 08, 2009
• 12:34

  Facebooks Electricity Bill

   » ‎ Campbell PR Blog

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  According to a recent article in Current, Facebook Spending Over $1 million on Electricity per Month, is just the beginning of another financial mess due to substantial growth and limited space to store massive amounts of information.
  
  Storing OUR photos seems to be where Facebooks (FB) money is going. "More than 850 million photos uploaded to the site each month, and these things chew up bandwidth and storage like crazy. And it’s even more expensive to serve photos in poorer countries where FBis getting all its growth (and little revenue)."
  
  FB is almost the largest photo app on the web, besides ImageShack, according to a similar article posted on Treehugger.com.
  
  It was stated that FB is working to problem-solve by creating a storage system dubbed Haystack, but until the solution is implemented - we all should pitch in. What can you do to make your FB profile a bit greener? Delete some of those photos you posted! Really.
  
  To read more about Haystack, here is an interesting article on Computer World.
  
  Image from Google.
  Posting by Jacqueline Smith of the Campbell Consulting PR Team.